Flavilla Fongang is a serial entrepreneur and the founder of 3 Colours Rule, an award-winning branding and experiential marketing agency. Through her agency, she has helped her clients scale their brand nationally and internationally.
Flavilla is a respected brand strategist with neuromarketing expertise and the creator of the “Beyond marketing” strategy and was recently awarded the “She’s Mercedes” businesswoman award by Mercedes Benz.
Former brand advisor for BBC and still a regular provider of actionable brand strategy advice on live radio and TV. Flavilla is also the founder of Tech London Advocates for Black Women in Tech and hosts the Tech Brains Talk podcast providing insights and advice to tech entrepreneurs and companies.
Is there anything this woman can't do!? *Spoiler* no.
1. Let’s start with you! Can you give us a quick overview of what your company does and your roles and responsibilities there?
My name is Flavilla Fongang. I’m founder and creative brand strategist at 3 Colours Rule, an award-winning creative branding and neuromarketing agency. We work predominantly with tech companies to help them scale and make an impact.
Our 3 core group of services are:
- Brand strategy - To improve the brand value proposition to engage prospects and convert into customers with ease
- Brand design - To improve the visual brand presentation (name, logo, colours, website) to attract the right target audience and stakeholders (e.g. diverse employees)
- Brand awareness and outreach - To be discovered and be chosen. This is a mixture of marketing, digital marketing, PR, and social media activities. We also do personal branding to transform our clients into market leaders/influencers.
2. Now there’s not an industry in the world that hasn’t been impacted by Coronavirus in some way either positively or negatively – what have been the biggest changes and challenges at your business and day to day?
The biggest challenge for us has been to support our clients in readapting their business models or their communication focus. Most of our clients can offer their services or products remotely but unfortunately their own clients weren’t operating the same way. Working with B2B companies means we had to support our clients support their own clients through this phase.
3. It’s going to be a different world once we come out of this, do you have any Post Pandemic Predictions for the industry…or the world?
I’m an optimist and I will remain as such. I believe the way we used to work will never be the same. We will recruit globally instead of based on proximity. People will want a better life balance and working hours that accommodate their lifestyle. More companies will be more impact driven as consumers will expect them to be so.
4. We’re super excited to have you joining us as a speaker for our virtual event #MarTechFest Dial Up Series 2 – what can our audience expect from your session?
My audience can expect laughter, honesty, be motivated to change the world and in control of their future.
5. What bad marketing advice do you hear too often?
We should talk about a trend because everyone does (rolling my eyes). This is what happened with the black lives matter movement. They all talked about it and some brands with no substance or history of supporting BLM. Society issues can’t be treated lightly and with social media now everyone has a voice and a power to influence.
6. What do you think is the biggest misconception people have about marketing technology?
The biggest misconception about marketing technology is that it is too complicated, too much work, too expensive. Marketing technology allows you to clearly scale and measure your marketing activities.
7. What advice would you give to your younger self to drive your career?
Invest in some Google, Amazon and Facebook stocks young woman lol. But also your difference is your superpower, never conform.
8. Work can prove stressful in a position like yours. How do you stay healthy and energised?
I meditate, exercise and eat healthy regularly. Sometimes I will indulge but I don’t feel guilty. Health is wealth and if I don’t look after myself, I can’t look after my team and my clients.
9. What’s the best thing you've done to develop yourself in the last year?
Gosh so many things. I’m always pushing myself. This year, I finally created my online branding and neuromarketing programme to help entrepreneurs who can’t afford an agency. I have written a new book “99 Strategies to get customers” which comes out 22nd of November. Then I’m working on my next book “Beyond Marketing” to help marketers extend client lifetime value and therefore loyalty.
10. What’s on your watchlist of emerging marketing trends to keep an eye out for?
- The evolution of the high street and gamification
- Brand experience through VR & AR powered by 5G
- Brand impact and society issues