State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 


The History of Thunderhead

With a name like a German metal band, a stream of awards, and a genius founder behind its every move, it's no surprise that Thunderhead's reputation precedes it. 


The History of Thunderhead

3 Top Examples of Effective ABM Campaigns (and Why They Work!)

MarTech News: Round-Up 27/01/22

OPINION: Putting Your Loyalty Programme at The Heart Of Next-Gen CX

Is There a Place for B2B in the Metaverse?

Gamification in Marketing: Stats and Trends for 2023

5 Takeaways for 2022 from Precision Demand Marketing Practitioners

6 Ways to Optimize ABM With Website Personalization

The History of Salesforce

MarTech News: Round-Up 20/01/22

MarTech Alliance's Top 5 2022 Predictions For Martech

Microsoft Acquires Activision in $68.7bn Metaverse Move

What is Natural Language Processing (NLP) Based Marketing?

We Must Quit Our Unhealthy Obsession with Leads

Top 10 NFTs Created by Brands

MOPs vs Marketing Technologists - What's the Difference?

MarTech News: Round-Up 13/01/22

Personalisation: Stats and Trends for 2022

2023’s 10 Most In Demand Skills for Technology and Marketing

The History of Marketo

Account-Based Marketing: Stats and Trends for 2023

MOPs Perspective: What’s the Ideal MarTech Stack?

2023 Marketing Predictions

Martech M&A Activity Grew by 95% in 2021

What’s The Difference Between Web 1.0, Web 2.0, And Web 3.0?

Brand is the Biggest Demand Driver

Why B2B Marketers Must Plan for a Cookie-less Future

5 Marketing Trends to Watch Out For in 2022

Five 2022 Marketing Predictions From Gartner

Customer Satisfaction, Data & the Post-Pandemic Recovery

MarTech News: Round-Up 06/01/22

Customer Experience: Stats and Trends for 2022

Social Video Marketing: Stats and Trends for 2022

Seven Key Insights From MarTech Alliance's 2021 Research

Marketing Ops Perspective: Three Steps to Improving Your Content Syndication Efforts in a Precision Demand Marketing World

MarTech Alliance's Top 15 Posts From 2021

MarTech Alliance's Top 10 Interviews from 2021

How Martech Will Affect Your Future People and Strategic Needs

MarTech News: Round-Up 16/12/21

Creating Multi-Channel Campaigns 101