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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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What is BIMI and Will it Be Revolutionary for Email Marketing?

BIMI sounds like the plucky little robot from a Sci-fi film. He's travelled all the way from his factory to save the Earth's last copy of Permission Marketing by Seth Godin. What a hero. 

Topics

What is BIMI and Will it Be Revolutionary for Email Marketing?

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What is De-Fi, and How Can it Benefit Marketers?

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The Potentials of AI in Marketing

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Webinar: B2B Personalisation Perfection with Seth Godin and ON24

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UNKNOWN + KNOWN: Analytics As A Step In The Path Toward Personalisation

What is Good Content Marketing?

How Hybrid Events Have Evolved and Where They Go From Here

Is Deep Learning the Future of Marketing?

The Top Reasons Why MarTech Isn’t Impacting Business Performance: Part 1 – Systems Integration, Resource, and Budgets

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