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State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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Topics

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Is Gmail, Youtube and Google Down?

How to Create World-Class Creative Production Process Using Smart Templates & Automation

The Holy Grail for Digital Experience: A Self-Guided Customer Journey

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Salesforce Signs the Deal with Slack for $27.7 Billion

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Salesforce in Talks to Buy Slack Technologies

Adobe Expands Customer Data Platform to Include B2B Sales

MarTech News: Weekly Round-Up 25/11/20

Why Did Twilio Acquire Segment?

“The Different Flavours of a CDP”

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Scott Brinker’s 5 Insights Into The Martech Trend: of “No Code” Citizen Creators

Could Your Data be the Key to Delivering an Amazing Customer Experience?

Could Onzoom Take on Eventbrite?

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How Do You Up Your Webinar Game?

Moni Oloyede's "How to Identify Your Operational Approach”

“The Rise of Marketing Operations”

MarTech News: Weekly Round-Up 03/11

“How Personalisation Efforts Can Help Customer Experience… But Also Worsen it.”

MarTech News: Weekly Round-Up 27/10

How to Write the Business Case for Your Digital Transformation

Martech News: Weekly Round-Up 20/10/20

4 Virtual Events You Don't Want to Miss

Martech News: Weekly Round-Up 13/10/20

A Day in the Life of Nick Epstein

A Day in the Life of Flavilla Fongang

A Day in the Life of Neil Stoneman

National Working from Home Week

Is SendInBlue About to Take on MailChimp and HubSpot?

Scott Brinker's Martech Predictions for the Decade to Come

Martech News: Weekly Round-Up 06/10/20