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Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

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Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

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Who Won the Super Bowl Ad War 2021?

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Customer Data Platform, Tealium Brings Home $96 Million

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Five Things Marketers Should Stop Doing in 2021

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The New Digital Makerspace: Why Brands are Scaling Content Creation with DAM

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The 2021 SalesTech Landscape has Landed

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MarTech News: Weekly Round-Up 03/02/21

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Automation Isn’t Threatening Creativity; It’s Enabling It. Here’s Why.

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Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

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The Top 5 Salestech Trends in 2023

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5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

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CDPs Continue to Boom as Bloomreach Acquires Exponea

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MarTech News: Weekly Round-Up 27/01/21

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Scheduling Start-Up, Calendly Raises $350M

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CDP Vs. CRM: What’s the Difference and Why Do I Need One?

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Marketing & Tech Book Club: Indistractable by Nir Eyal

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WebSesh: 2021 Martech Predictions Write Up

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Marketing & Tech Book Club: Customer Data Platforms by Martin Kihn and Chris O’Hara

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Sitecore Receives a Record Breaking $1.2 Billion Investment

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Zero-Party Data: An Explainer

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What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)

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MarTech News: Weekly Round-Up 20/01/21

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Marketing & Tech Book Club: DataStory by Nancy Duarte

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Where Does Influencer Marketing End and Ad Fraud Begin?

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How to Map Influencer Marketing to Long-Term Sales (Hint: It’s a Data Strategy)

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Marketing & Tech Book Club: Alchemy by Rory Sutherland

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MarTech News: Weekly Round-Up 13/01/21

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Best Marketing Books 2022

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Making the Pivot to a Digital-First Strategy During COVID-19: 5 Useful Tips from Acquia Customers

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MarTech News: Weekly Round-Up 16/12/20

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Marketing & Tech Book Club: 99 Strategies to get Customers by Flavilla Fongang

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Is Gmail, Youtube and Google Down?

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How to Create World-Class Creative Production Process Using Smart Templates & Automation

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The Holy Grail for Digital Experience: A Self-Guided Customer Journey

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MarTech News: Weekly Round-Up 09/12/20

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Why You Should Make Room in Your Stack for a CDP

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Gartner’s Top Marketing Predictions for 2021 and Beyond

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Marketing & Tech Book Club: Customer Insight Strategies by Christine Bailey

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MarTech News: Weekly Round-Up 02/12/20

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Salesforce Signs the Deal with Slack for $27.7 Billion

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