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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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8 Key Metrics for Your Performance Marketing Reports

The expression “time is money” is so true when it comes to everyday life of performance marketers. Getting insights out of real-time data coming from several sources is crucial for them, so we have highlighted the 8 most important metrics they need to monitor around the clock to remain successful.

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8 Key Metrics for Your Performance Marketing Reports

In Praise of the Marketing Technology Landscape Supergraphic!

4 Common Myths Debunked about MarTech Roles

How Webinars Have Shifted our Perception of Value

Who is Paco the Pug?

Marketing Technology Landscape Supergraphic 2020

MarTech Alliance Quarantunes Playlist

The Best Marketing Virtual Events/Conferences to Attend in 2020

The Best Marketing Events & Business Conferences for 2020: APAC Edition

Best Zoom Backgrounds

Best Working From Home Tweets

Salestech: What it is and Why it Matters

Use virtual engagement to drive real-world growth

Women's History Month - Dr Christine Bailey

Women's History Month - Sinem Soydar Günal

Women's History Month - Amy McManus

Women's History Month - Amy Rodgers

Women's History Month - Julie Alexander

Women's History Month - Anita Brearton

Women's History Month - Holly Chen

Innovations That Are Shaping Marketing Tech in 2022

Meet the women of MarTech Alliance

Marketing & Tech Book Club: That Will Never Work by Marc Randolph

Marketing & Tech Book Club: Delusions of Brandeur by Ryan Wallman

The Best Marketing Events & Business Conferences for 2020

Why CMOs must embrace martech

Is agile always the answer?

Building a Marketing & Sales Operations Machine

MarTech Podcast: Chris Wickson & Scott Brinker

Marketing & Tech Book Club: Be More Pirate by Sam Conniff

A 3rd Year Of #Martechfest Magic In The Bag

Marketing & Tech Book Club: Secrets of Sandhill Road by Scott Kupor

Making it stack up: How to get, and stay, in control of your martech

Marketing & Tech Book Club: The Algebra of Happiness by Scott Galloway

Marketing & Tech Book Club: Finding My Virginity by Richard Branson

Marketing Book Club: Conversational Marketing by D. Gerhardt & D. Cancel

Do today’s CMOs need tech skills?

Swedish MarTech Landscape revealed

Growth Hacking is Here to Stay

The Trouble With Dashboards