Topics

2021 is The Year of The CDP

Salestech Continues to Explode: Highspot Raises $200 Million

The Absolute Best Brand Experiences of 2020: Top 5 Vertical Trends

Retailers Must Prepare to Scale in the Post-Covid Commerce Boom

How Creative Automation Tools Can Help Teams Elevate Marketing Personalization

Who Should Own the Salestech Budget? Marketing or Sales?

What Comes After Third-Party Cookies? By OneTrust PreferenceChoice

MarTech News: Weekly Round-Up 17/02/21

Reddit Raises $250 Million

MarTech News: Weekly Round-Up 10/02/21

Top 5 Ways to F&#k Up Your Salestech

Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

Who Won the Super Bowl Ad War 2021?

Customer Data Platform, Tealium Brings Home $96 Million

Five Things Marketers Should Stop Doing in 2021

The New Digital Makerspace: Why Brands are Scaling Content Creation with DAM

The 2021 SalesTech Landscape has Landed

MarTech News: Weekly Round-Up 03/02/21

Automation Isn’t Threatening Creativity; It’s Enabling It. Here’s Why.

Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

The Top 5 Salestech Trends in 2023

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

CDPs Continue to Boom as Bloomreach Acquires Exponea

MarTech News: Weekly Round-Up 27/01/21

Scheduling Start-Up, Calendly Raises $350M

CDP Vs. CRM: What’s the Difference and Why Do I Need One?

Marketing & Tech Book Club: Indistractable by Nir Eyal

WebSesh: 2021 Martech Predictions Write Up

Marketing & Tech Book Club: Customer Data Platforms by Martin Kihn and Chris O’Hara

Sitecore Receives a Record Breaking $1.2 Billion Investment

Zero-Party Data: An Explainer

What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)

MarTech News: Weekly Round-Up 20/01/21

Marketing & Tech Book Club: DataStory by Nancy Duarte

Where Does Influencer Marketing End and Ad Fraud Begin?

How to Map Influencer Marketing to Long-Term Sales (Hint: It’s a Data Strategy)

Marketing & Tech Book Club: Alchemy by Rory Sutherland

MarTech News: Weekly Round-Up 13/01/21

Best Marketing Books 2022

Making the Pivot to a Digital-First Strategy During COVID-19: 5 Useful Tips from Acquia Customers