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State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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The Top April Fool's Jokes of 2023. But Do They Still Work?

April Fools! You thought this was an article about the top marketing campaigns! Instead, we're now going to go, step-by-step, through my University short film script.

It's a rambunctious romp, combining crime, comedy, romance, and time travel. Settle in. 

Topics

The Top April Fool's Jokes of 2023. But Do They Still Work?

Best AI Tools To Use In 2023 For B2B

Segment Lifecycle Allows Marketers To Always Be Campaign-Ready

Martech Stats and Trends for 2023

What is a Marketing Technologist?

MarTech News: Round-Up 31/03/23

The Week in NextTech: Round-Up 31/03/23

Why Do Luxury Retailers Need a CDP to Drive Growth?

2022 Martech Lessons Learned for 2023

Top 5 Martech Tools for 2023

How Virgin Media O2 saved £1M on their paid media

Who is Jill Rowley?

Who is Sara McNamara?

Momentum building toward Privacy Shield replacement?

Top Martech Books for 2023 (and Every Year!)

The Week in NextTech: Round-Up 24/03/23

MarTech News: Round-Up 24/03/23

Acxiom Integrates Real Identity with Sitecore to Assist Brands in Creating Known Identities

Who is Neil Patel?

The Week in NextTech: Round-Up 17/03/23

MarTech News: Round-Up 17/03/23

Data Privacy Policy: What It Is and How To Create One

Data quality is only a DAP away

What is a Chief Revenue Officer (CRO)?

How a Premium Spirits Brand grew indirect e-commerce revenue with an optimised DAM & PIM workflow

Who is Trung Phan?

Acxiom Real Identity Integrates With Sitecore to Help Brands Create Known Identities, Deliver Real-Time Decisioning and Web Personalization

The Week in NextTech: Round-Up 10/03/23

LXA Marketing Leaders Book Club: They Ask You Answer

MarTech News: Round-Up 10/03/23

What Is Omnichannel Customer Experience?

Why a Customer Data Platform (CDP) Needs DAP to Master Marketing Precision

The Ultimate A-Z of AI and ML for Marketing

The Six Pillars of Content Experience

Reverse ETL vs CDPs: Who Will Win?

MarTech News: Round-Up 03/03/23

WTF NFT - The Top 10 NFTs You Can Buy Right Now in 2023

Think Outside the Funnel: How to Create a Custom Customer Journey Map

Who is Darrell Alfonso?

Women in Martech: Building Support, Promoting STEM, and Overcoming Imposter Syndrome