AI has the potential to influence every aspect of our lives. While the concept is not new, recent advances in AI, typified by the incredible growth of ChatGPT, have the potential to transform marketing. 

LXA CEO Carlos Doughty and Godfather of Martech Scott Brinker recently sat to chew the fat on AI and martech. 

In the first of a three-part series of conversations, Carlos and Scott compare this moment in AI’s development to the birth of the Internet and consider the possibilities it will bring for marketers. 

Scott Brinker: For a while, my thinking about AI was that this stuff is now picking up steam and over the next few years this will get really exciting, while not paying that much attention to it. Then a few weeks go by and I can see that this is more like the original Internet moment.

I was around during the early days of the Internet and part of that Internet revolution and it moved at nothing like the speed of AI and had nothing like the impact it is having.  

So there's literally nothing I can compare it to. I would argue that all the other major innovations in human history, even fire and electricity, don't even compare because, even if they had a huge impact over time, the time it took for those things to diffuse throughout the world could be measured in decades or centuries.

This is uncharted territory. I don't think I'm being too hyperbolic.