MarTech News: Weekly Round-Up 03/11

This week in MarTech: CM Group Acquires Selligent Marketing Cloud, Stensul lands $16 Million in funding, Intel to Acquire SigOpt, True Influence Partners with LiveRamp and DoubleVerify raises $350M

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CM Group Acquires Selligent Marketing Cloud 

CM Group, a family of martech companies focused on multichannel campaign management and email marketing, today announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months.

CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide.

CM Group products, including Campaign Monitor, Sailthru, Emma, Delivra, Vuture, Liveclicker, and now Selligent, have more than 70,000 customers and facilitate more than 180 billion consumer connections annually. With the acquisition of Selligent, CM Group’s annual revenue will exceed $250 million.

With the acquisition of Selligent, CM Group now serves businesses across all major global industries and segments, from enterprises to small businesses. CM Group plans to continue to grow through both organic investment and acquisitions that will augment the capabilities of each product platform.

“Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands,” said Wellford Dillard, CEO of CM Group. “Our unique, micro-service based product strategy allows us to increase the speed of innovation in our individual products so we can decrease time to ROI for our customers. For Selligent, we will quickly augment mobile app messaging, analytics, and real-time personalization capabilities through our expertise in these areas, while CM Group brands benefit from Selligent’s AI capabilities.”



Stensul Lands $16 Million in Funding to Help Email Marketing Teams Become More Agile 

Stensul, Inc., the first agile email creation platform for the enterprise, announced it has raised $16 million in Series B funding, led by USVP, with participation from Capital One Ventures, Peak State Ventures, as well as existing investors Javelin Venture Partners, Uncork Capital, First Round Capital and Lowercase Capital.


Stensul Agile Email Creation is designed to directly address the need for collaboration, speed, and agility in email marketing programs. Even the most agile organisations can still face major obstacles and organisational inefficiencies when it comes to everything that happens before their marketing automation platforms.

Stensul Agile Email Creation transforms the end-to-end creation process for emails and seamlessly integrates with leading marketing automation, digital asset management, and work management solutions.

“We are proud to be part of the Stensul investment team,” said Rick Lewis, General Partner, USVP. “We have observed that successful enterprise software companies focus on a specific pain point and really nail it in terms of providing a solution to that need. We were blown away by what we heard from Stensul’s blue-chip enterprise customers about the Stensul email creation platform.”



Intel to Acquire SigOpt  

Intel has announced that it will acquire SigOpt, a San Francisco-based provider of a leading platform for the optimisation of artificial intelligence (AI) software models at scale.


SigOpt’s AI software technologies deliver productivity and performance enhancements across hardware and software parameters, use cases and workloads in deep learning, machine learning and data analytics. Intel plans to use SigOpt’s software technologies across Intel’s AI hardware products to help accelerate, amplify and scale Intel’s AI software solution offerings to developers.


“In the new intelligence era, AI is driving the compute needs of the future. It is even more important for software to automatically extract the best compute performance while scaling AI models. SigOpt’s AI software platform and data science talent will augment Intel software, architecture, product offerings and teams, and provide us with valuable customer insights. We welcome the SigOpt team and its customers to the Intel family." – Raja Koduri, Intel senior vice president, chief architect and general manager of Architecture, Graphics and Software (IAGS)



True Influence Partners with LiveRamp 

A technology leader of intent-based sales and marketing solutions, True Influence, announced the strategic partnership with LiveRamp, a leading data connectivity platform.


The new-found partnership will enable True Influence to securely upload large data files to LiveRamp to be activated for quick and easy customer access.


True Influence is also part of the LiveRamp Marketplace, enabling True Influence customers to discover, assess, and access ethically sourced third-party data globally to achieve improved campaign targeting and customer intelligence. LiveRamp Marketplace exists to bring buyers and sellers together in a neutral and secure environment, grounded in accurate and scalable identity.

LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes, including customer acquisition and retention.

“Working with LiveRamp allows us to easily move our intent data to more customers,” said Brian Giese, CEO of True Influence. “This partnership helps enhance our commitment to provide quality intent data to B2B marketing and sales organisations.”



DoubleVerify Raises $350M 

DoubleVerify (“DV”, the “Company”), a leading software platform for digital media measurement and analytics, announced a $350 million investment from an investor group led by Tiger Global Management.


The new investment will primarily be used to purchase shares from existing shareholders and a portion will be used to support continued growth in the business. The backing from the new investor group comes as DoubleVerify continues to innovate and invest in new growth areas including media performance optimization and Connected TV analytics.

“The support of these high caliber investors speaks to DoubleVerify’s momentum, including new customer growth, product innovation and global expansion,” said Mark Zagorski, Chief Executive Officer of DoubleVerify.




MarTech News Weekly Round-up – over and out.