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State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

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Topics

Email Marketing: Top Industry Trends For 2022

Acxiom enhances Heathrow MarTech capabilities with Salesforce Marketing Cloud & CDP Services

What is The Future Of SalesTech?

Financial Services Providers Need To Support Customers According To Their Evolving Needs

MarTech News: Round-Up 21/07/22

The Lead Funnel is Broken. Try Cross-Channel Activation Instead

What is a Social Media Marketing Specialist?

Brands That Have Used Gamification to Cut Through Digital Marketing Noise

Marketing Leaders Book Club - Marketing 5.0

Accessibility In Email: How Important Is It?

5 Steps to Achieving Sales and Marketing Alignment

Marketing Leaders Book Club - How to Make the World Add Up

MarTech News: Round-Up 14/07/22

6 Reasons Why Marketing Leaders Turn to AI

Digital Marketing Transformation Roadmap: Your FAQs Answered

7 MarTech Trends Marketers Should Know

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