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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


MarTech News: Round-Up 10/03/22

This Week in Martech: 💰UserZoom Announces $800M Strategic Development Investment ✍️Omnicom Acquires TA Digital ✍️Bynder Acquires GatherContent ✍️Brandwatch Acquires Paladin 💰 CrafterCMS Announces Second Round of Financing 💰Level AI Raises $20M ⚙️Phrasee Announces Real-Time Language Personalisation 👥 Stensul Partners With Pardot 👥 SpringServe Partners With SXSW


MarTech News: Round-Up 10/03/22

What is Lead Gen Technology?

Top Five NFTs by Women You Can Buy This International Women's Day

The Facts Behind Why Marketing Gamification Works

Why Precision Demand Marketing Starts With the Demand Acceleration Platform

Metaverse Marketing Unpacked, with Seth Godin, Steven Bartlett, Joe Pulizzi & Robert Rose

Seth Godin on B2B Personalisation Perfection

Growth Hacking: Stats and Trends for 2022

MarTech News: Round-Up 03/03/22

LinkedIn Expands its Martech Capabilities With Acquisition of Oribi

What is a Chief Marketing Officer (CMO)?

Retail And Ecommerce Brands Considered ‘Extremely Ahead of The Curve’

Funding the Future Web: What Next After Third-Party Cookies?

Is CX a Differentiator? Your Customer Experience FAQs Answered

AnyRoad Raises $47M in Series B Funding Round

The 13 Most Expensive NFTs Ever Sold

Getting Started with Conversational Marketing

MarTech News: Round-Up 24/02/22

Salestech: Stats and Trends for 2023

SEO Platform BrightEdge Acquires OnCrawl

What is a Chief Information Officer (CIO)?

Five Future Trends From the 2022 Super Bowl Commercials

Confidence in Customer Engagement is Paying Off for Brands

Who is Jay Baer?

MarTech News: Round-Up 17/02/22

Who is Ann Handley?

2022 Super Bowl Ads: The Winners (and Losers)

Acxiom Partners with Treasure Data to Future-Proof Cookieless Prospect Marketing

How Today’s Go-to-Market Teams Generate Revenue

How is Data Transforming Super Bowl Marketing?

MarTech Alliance's Ultimate UK Super Bowl Translation Guide

IAB Europe's Cookie Consent Framework Breaches GDPR Rules

MarTech News: Round-Up 10/02/22

Who Do You Need to Hire For Your Metaverse Team?

NFTs and Marketing: Stats and Trends for 2022

Why is Zero Party Data the Future?

The History of Acquia

The Top Five Super Bowl NFTs You Can Buy Right Now

MarTech News: Round-Up 03/02/22

4 Brand Awareness Campaign Ideas for Your ABM Strategy