The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


How to Stop Your Marketers From Leaving Their Jobs

81% of marketers are looking to leave their current roles within the next three years. So, what can you do to keep your team in their roles?


How to Stop Your Marketers From Leaving Their Jobs

Using Customer Data: What the Best Marketers do Differently

Martech Day 2022: The Release of the 2022 Supergraphic

WPP Results Show That Martech Is Key to Agency Growth

MarTech News: Round-Up 28/04/22

End the Marketing Database Horror Story

What Is A Chief Experience Officer (CXO)?

Why Events Should Always be Learning Experiences

The Top Hot Takes on the Twitter Takeover

Elon Musk Buys Twitter for $44bn

The Ultimate Guide to Metaverse Influencers

Word of Mouth Marketing: Stats and Trends for 2023

Decentralised Autonomous Organisations and You: The Marketer's Ultimate Guide

MarTech News: Round-Up 21/04/22

Who is Christine Bailey?

Top 6 Stats Which Prove The Importance of the Welcome Email

6 Ways To Get The Most Out Of Your CDP

Elon Musk Offers to Buy Twitter for $41bn, Cites "Extraordinary Potential" of Platform

What is a Chief Digital Officer (CDO)?

MarTech News: Round-Up 14/04/22

Why Self-Learning AI Is a Game Changer in E-Commerce and Beyond

MarTech WebSesh: How Greggs Revolutionised Their CX

What is NextTech?

Behavioral Science Tactics Are The Solution To Excellent Customer Experience

MarTech News: Round-Up 08/04/22

The History of LXA (Formally Known as MarTech Alliance)

How to Choose the Right Foundation for Your Data Stack

Martech M&A Activity Continues to Grow in Q1 2022

How Account-Based Marketing Fits Into The Future of Modern Marketing

Data and Privacy : Stats and Trends for 2023

How Laura Mercier Implemented a Digital Asset Management Tool

Book Of The Month - Thinking, Fast and Slow

With a 9% Stake, is Elon Musk Planning to Acquire Twitter?

Top 10 April Fool’s Jokes From Marketers in 2022

10 Growth Hacking Tips and Tools You Need to Know

MarTech News: Round-Up 31/03/22

An Easter Marketing Idea To Engage And Activate Your Audience

5 Digital Event Promotion Rules You Should Break

Where Should You Be Building Your Audience Segments?

Ulisse Sarmiento on The Secret Ingredients to CX Excellence