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What is Gas App, and Why Should You Care?

The premise behind the new app Gas is to encourage users to compliment (or gass) their classmates. The app allows users to give their friends and classmates compliments via surveys anonymously.

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What is Gas App, and Why Should You Care?

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Are Brands Dead?

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MarTech News: Round-Up 27/10/22

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LXA Marketing Leaders Book Club: Influence: The Psychology of Persuasion

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Increase Return on Ad Spend with the mParticle Google Enhanced Conversions integration

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How Brands Can Overcome The Rising Tide Of Mistrust Around Consumer Data

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Is Generative AI the Future of Content?

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AntiConLX Global 2022 - Psychology for Tech Usage

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AntiConLX Global 2022 - Google Responsive Ads: 5 Secrets to unlock their performance

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AntiConLX Global 2022 - Bridging the Gap to Web 3

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AntiConLX Global 2022 - Achieving Gen Z Icon Status - Creative Sales and Marketing for Future-Forward Consumer Brands

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AntiConLX Global 2022 - Change Management: the Missing Link in Marketing Operations

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AntiConLX Global 2022 - From Touchpoints to Trustpoints: Building a CX Strategy That Drives Business Growth

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AntiConLX Global 2022 - Acquiring Customers in a Cookie-less World

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AntiConLX Global 2022 - Telling better digital stories with interactive content

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Navigating the Changing Cookie Landscape - how to use the new framework to best advantage

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AntiConLX Global 2022 - Why Silos are Impacting Your Pipeline

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AntiConLX Global 2022 - Grow Your Customer Base in a Downturn with Digital Experience

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AntiConLX Global 2022 - 98% of your messages suck (according to data)

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AntiConLX Global 2022 - How to move from tactical testing to strategic experimentation and personalization

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AntiConLX Global 2022 - Connected CX: Defining the new customer era with data, technology, & empowerment

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AntiConLX Global 2022 - The State of Sales Enablement, Operations and Technology

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AntiConLX Global 2022 - Building Playable Experiences into your Marketing Strategy

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AntiConLX Global 2022 - Heathrow: Putting Data & Personalisation at the Heart of Passenger Experience

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MarTech News: Round-Up 20/10/22

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Acxiom’s EVP Mike Menzer on Consumer Trust and Data Chaos

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MarTech News: Round-Up 13/10/22

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How Does Connected TV (CTV) Marketing Work?

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The Ultimate A-Z of Growth Hacking

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Data privacy & the shift to a 'cookieless' world

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Data Privacy and the EU: Using Consumer Data for Marketing

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What is Direct-to-Avatar?

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MarTech News: Round-Up 06/10/22

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How Does Technology Impact Politics?

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What Is Conversational Marketing?

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Data Trust, CX, & the Edginess in Cutting-Edge Marketing

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LXA Marketing Leaders Book Club: Contagious

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The Four Elements of a CDP

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MarTech News: Round-Up 29/09/22

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How to Create Customer Loyalty and Retention With an Enterprise CDP

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