State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 



Data Trust, CX, & the Edginess in Cutting-Edge Marketing

LXA Marketing Leaders Book Club: Contagious

The Four Elements of a CDP

MarTech News: Round-Up 29/09/22

How to Create Customer Loyalty and Retention With an Enterprise CDP

How Quality Data Governance Drives Better Marketing Automation Lead Generation

Funding the Future Web: What Next After Third-Party Cookies?

Scott Galloway's Top 7 Most Controversial Opinions

LXA Marketing Leaders Book Club: Precision Demand Marketing

MarTech News: Round-Up 22/09/22

The New B2B Paradigm: It’s All About Precision

CPG Brands and the Rising Cost of Living

A Complete Guide to Brand Marketing

Seven Sales Books You Need to Read Right Now

The Top SalesTech & Social Selling Influencers to Follow Right Now

MarTech News: Round-Up 15/09/22

What's the Difference Between Growth Marketing and Growth Hacking?

Top Factors That Build Consumer Loyalty for Your Brand

Will Web3 Level the Content Playing Field?

Who is Gary Vaynerchuk?

LXA Marketing Leaders Book Club: Building a Storybrand

What is Dark Social, and Why Should I Care?

Deb Wolf Precision Demand Marketing Q&A

MarTech News: Round-Up 08/09/22

What is The Ethereum Merge, and Should Marketers Care?

Who is Vala Afshar?

Web3: Stats and Trends for 2023

Tradeshows Don’t Come Cheap - But Using the Right Lead Capture Software Makes Them Really Pay Off

How to use data to deliver a personalized customer experience

MarTech News: Round-Up 01/09/22

Taming Content Chaos

What are Creator Coins? Should I Care?

LXA Marketing Leaders Book Club: Never Split the Difference

Future-Proofing Your Data Governance Strategy

What is the Recession Playbook for Marketing Leaders?

MarTech News: Round-Up 25/08/22

GameFi and Marketing: The Top 5 Play-to-Earn and NFT Games

The Instagram and Facebook Algorithm Updates for 2023

Marketing Leaders Book Club - The Infinite Game

Who is Simon Sinek?