State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 



The Essential Guide to Video for Business

Migrating your Marketing Automation Platform (MAP) - BluprintX

Know Your Customers Better in 2021 with the Power of Receipt Data

Martech News: Weekly Round-Up 22/07

How Hybrid Events Can Increase Sponsorship Revenue

Five Examples of Customer Re-engagement Emails (and Why They Work)

What Is Customer Experience and Why Does It Matter?

3 Signs You’ve Hit the Limits of Your Existing Marketing Automation Platform

Internet of Things: Three Brands who are the VIPs of IoT

Marketing Budgets Fall 4.6% In 2021, Martech Share of Budget Increases

What A Hybrid Event Is and Is Not

What Did Marketers Learn From 2020?

Three Key Benefits of Data Driven Email Marketing

What Does Apple's New IOS Privacy Update Mean for Marketers?

Bynder x OnBrand: The Unstoppable Rise of Digital Experience and the Role of Creativity as a Digital Differentiator

South Western Railway Chooses Acxiom and Tealium to Transform its CX

How AI Could Be Involved in Your DX Strategy and Why

What is Account-Based Marketing (ABM)?

The Eight Types of Digital Marketing that You Should Know

The Path to CX Individualization in the Age of AI

The Role of JOE in your Marketing Stack with Apoorv Durga, PhD

How Journey Orchestration Enables Real-Time Decision Making

We're Bring CX-y Back: How and When to Measure Customer Experience

Skills and Tech Are the Main Barriers to Great Customer Experience

What CMOs Must Consider When Relaunching their Brand Websites

Five Best Practice Tips for Successful Webinars

3 Reasons to Reconsider your Marketing Automation Platform

5 Mindful Practices for Content Zen

Acxiom Makes Sense of Google's Delay

The What, Why and How of Salestech Trends

Martech M&A Activity Grows by 214% Year on Year

How to Host a Successful Webinar

Internet of Things: A Beginner's Guide

Virtual Events vs In-Person Events: Pros and Cons

Singapore Institute of Technology Can Now Build Webpages in Less than 30 Minutes with Acquia Cloud Platform

The Upsides of Using Automation in Your Business

The Ultimate A-Z of Martech Terminology

Book Of The Month - Content Inc.

How Marketers Can Prioritise Consumer Privacy

4 Reasons Why You Need To Integrate Google Analytics And Marketo ASAP