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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.



Q&A: Flavilla Fongang from 3 Colours Rule

Q&A: Elsa Coleaux from Treatwell

Q&A: Jessica Kao from Digital Pi

Q&A: Andy Caron from Revenue Pulse

Q&A: Brooke Bartos from Walker Sands Communications

Q&A: Stephanie Hanson from OneTrust

Q&A: Meet the Women Changing the Martech Industry Part 2!

About Paco: The Martech Mad Pug

Take a look at the 2021 European Martech Supergraphic

MarTech News: Weekly Round-Up 10/03/21

Investment managers Schroders talk scaling creative operations across 30+ markets with Bynder

How Digital Asset Management Helps Companies Boost their Social Media Marketing

Examining Various Use Cases for a CDP

#MarTechFest Dial Up: Driving your martech maturity - How to achieve journey orchestration excellence

WTF NFT - What, why, how of non-fungible tokens (NFTs)

Are apps like Clubhouse changing the world of audio marketing?

Tap into Data to Drive Birthday and Milestone Campaigns

A Marketer's Why, What and When using Mobile Data

Meet the Women of MarTech Alliance 2021

Q&A: Amandine Boitel Servain from Cheetah Digital

Q&A: Tabitha Adams from Integrate

Q&A: Ashley Langford from Integrate

Q&A: Adriana Jones Lima from OneTrust

Q&A: Andrea Clatworthy from Fujitsu

Q&A: Moni Oloyede from Fidelis Cybersecurity and DC Marketing Tech Talks

Q&A: Regan Hamilton from Integrate

Q&A: Paula Shannon from Lilt

Q&A: Sharon Winterton from Catalina USA

Q&A: Christina Zuniga from Databricks

Q&A: Courtney Tobe from AvidXchange

Q&A: Veronica Lazarovici from Alma

Q&A: Meet the Women Changing the Martech Industry

Hopin takes even more investment - what does this tell us about the events tech space?

A History of Boxever

A history of Brandwatch, the company acquired by Cision

Using Data & Technology to Create a Personalised Customer Experience

Tech that is transforming traditional reading

SOPs (Sales Operations Professionals): The Role Explained

MarTech News: Weekly Round-Up 03/03/21

The Absolute Best Brand Experiences of 2020