Featured
State-of-Martech-2023-24—Guide - Transparent - Cover

The State of Martech & Marketing Operations 2023/24

With marketing technology now central to marketing strategy, CMOs face a number of challenges as they look to improve the customer experience. 

These challenges involve finding the right skills and knowledge to improve martech maturity, proving ROI of martech investment, tech selection, and keeping up with a changing technology landscape. 

DOWNLOAD

MarTech News: Weekly Round-Up 24/02/21

This week in MarTech: Oribi raises $15.5 million, Leadspace and ZoomInfo partner, Tegrita and Motiva partner and Highspot raises $200 million

Topics

MarTech News: Weekly Round-Up 24/02/21

2021 is The Year of The CDP

Salestech Continues to Explode: Highspot Raises $200 Million

The Absolute Best Brand Experiences of 2020: Top 5 Vertical Trends

Retailers Must Prepare to Scale in the Post-Covid Commerce Boom

How Creative Automation Tools Can Help Teams Elevate Marketing Personalization

Who Should Own the Salestech Budget? Marketing or Sales?

What Comes After Third-Party Cookies? By OneTrust PreferenceChoice

MarTech News: Weekly Round-Up 17/02/21

Reddit Raises $250 Million

MarTech News: Weekly Round-Up 10/02/21

Top 5 Ways to F&#k Up Your Salestech

Building a Marketing Data Team for Success. Go Far with Aligned Skills, Focus, and Structure

Who Won the Super Bowl Ad War 2021?

Customer Data Platform, Tealium Brings Home $96 Million

Five Things Marketers Should Stop Doing in 2021

The New Digital Makerspace: Why Brands are Scaling Content Creation with DAM

The 2021 SalesTech Landscape has Landed

MarTech News: Weekly Round-Up 03/02/21

Automation Isn’t Threatening Creativity; It’s Enabling It. Here’s Why.

Uncaged Wisdom 2.1 on The Evolution of Loyalty Programs Within the Grocery & Supermarket Industry

The Top 5 Salestech Trends in 2023

5 Marketing Predictions You Can Not Ignore (And Will Help You Win)

CDPs Continue to Boom as Bloomreach Acquires Exponea

MarTech News: Weekly Round-Up 27/01/21

Scheduling Start-Up, Calendly Raises $350M

CDP Vs. CRM: What’s the Difference and Why Do I Need One?

Marketing & Tech Book Club: Indistractable by Nir Eyal

WebSesh: 2021 Martech Predictions Write Up

Marketing & Tech Book Club: Customer Data Platforms by Martin Kihn and Chris O’Hara

Sitecore Receives a Record Breaking $1.2 Billion Investment

Zero-Party Data: An Explainer

What a CMO Needs to Know to Choose the Right Customer Data Platform (CDP)

MarTech News: Weekly Round-Up 20/01/21

Marketing & Tech Book Club: DataStory by Nancy Duarte

Where Does Influencer Marketing End and Ad Fraud Begin?

How to Map Influencer Marketing to Long-Term Sales (Hint: It’s a Data Strategy)

Marketing & Tech Book Club: Alchemy by Rory Sutherland

MarTech News: Weekly Round-Up 13/01/21

Best Marketing Books 2022