The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


How To Use Video in Your Email Marketing

Why would I read, when I can watch a video of a panda sneezing, or see a gif of Jeff Goldblum dancing? Why would I read an email, when I can watch an email? I mean, there's a reason why post-it notes have gone AWOL, when Tiktoks are thriving. 


How To Use Video in Your Email Marketing

How to Impove Your Visual Marketing

WTF Is the Metaverse, and What Does It Mean for Marketers?

What, Why, How of OOH, Digital Out of Home Advertising

The Growth of the Experience Economy

Four Emails to Get People Turning Up to Your Events

Three Ways to Map Marketing Automation to your Business Scenarios

What Is Zero Party Data and How Can You Use It?

How to make the Perfect Thumbnail for Video Selling

Why Omnichannel Marketing Is Key to Customer Engagement

The What, Why, How of Voice marketing / 'Interactive Voice Experience'

How Marketers Can Make the Most of Small Hybrid Events

Third-Party Cookie Alternatives for When the Cookie Crumbles

Martech News: Weekly Round-Up 11/08/21

Five Examples of Apology Emails (and Why They Work)

How UCAS Resolved Web Stability Issues Around Admissions Time Using Acquia

AI won't take your Marketing Job. Don't worry...

How Brands Can Utilise User Generated Content

The What, Why and How of Marketing Automation

How and Why to build Customer Trust

Linkedin's Algorithm in 2023: Here’s How it Works

What Is Foot in the Door Theory and How Should You Use It?

3 Ways to Maximize Productivity for Marketers with Bynder and Wrike

What, Why, How of Growth Hacking

Flipping the Webinar Script: 5 Rules to Break in 2021 and Beyond

Core Concepts of Predictive Marketing: Using Look-alike Targeting

Martech News: Weekly Round-Up 04/08/21

Should Marketers Invest in Personalised Video Content?

WebSesh: Unlocking Exceptional CX Through Your Loyalty  Programme

How the Low Code/ No Code Movement Helps Marketers

Top Tips for Migrating your Marketing Automation Platform

Five Ways to Improve Your Customer Strategy

Your Buyer is Telling You Their  Story.  But Are You Listening?

The Fall of Internet Explorer: Where It Lost Out to Rivals

Seven B2B Marketing Trends you should know about

Four Tips to Improve Your Chatbots

4 Branding Tips That’ll Make Your Hybrid Event Stand Out

5 Strategies For Helping Others Navigate The Martech Jungle

Four Examples of Eye-Catching Welcome Emails

Call Centres and Contact Centres: What's the Difference?