Featured
Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

DOWNLOAD

Learning Hub

Acxiom Real Identity Integrates with Sitecore To Help Brands Create Known Identities, Deliver Real-Time Decisioning And Web Personalisation.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced that Acxiom Real Identity is now integrated with..

Capital D Leads Investment in Phrasee

Capital D, a private equity fund manager investing in disruptive mid-market businesses across Europe, has announced it acquired a majority stake in Phrasee today.

NFTs Coming Soon to Instagram: Zuckerberg

Instagram is set to introduce NFTs in the 'near term', according to  Mark Zuckerberg. 

Why You Should Use Direct Mail in Your ABM Campaigns

There are many benefits of ABM. As a long-term process and campaign, it can really pay off. In fact, 99% of businesses say account engagement is higher for ABM accounts.
Story

Consumers are Fighting to Regain Control of Their Data

...and it's costing marketers more than they think. It's been four years since GDPR brought marketers face-to-face with the reality of data privacy. In that time, the role of the marketer has changed..

How To Scale Zero Party Data

Within the last few years especially, consumers have been growing more and more aware about how their data is gathered, stored, and used. This has meant that companies are having to change their data..

How Headless Commerce Improves the Customer Experience

In increasingly competitive markets, customer experience (CX) can be the key differentiator for consumers. In a digital-first world where customer journeys are complex, providing the best possible..

Top Five Growth Hacking Tips for Start-ups

Growth hacking is, actually, a term used for any strategy focused on growth, especially in regards to early-stage start-ups. This is usually who needs to see a large amount of growth, in a small..

What Does Industry 5.0 Mean For Marketing?

Industry 5.0 is a new production model which focuses on the cooperation between humans and machines. It stands for the recognition that technological advances and human insight and creativity are..

Jay Baer on The Definition of Data Driven Marketing Excellence

Jay Baer on The Definition of Data Driven Marketing Excellence
Story

4 Things About Advertising That Don't Need to Be Said (but We're Saying Them Anyway)

Our experience as online consumers and targets of ads from birth means we're all latent advertising experts to a certain degree, right?

Martech: Beat the Gold Rush in South Africa and Australia

A look at martech trends in South Africa and Australia, and