Browse by topic:

Featured
State-of-Martech-eBook-Cover

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

DOWNLOAD

In-Person Events

Online Events

More

For Individuals

For Teams

More

Browse by topic:

Resource Format

More

Browse by topic:

Featured
State-of-Martech-eBook-Cover

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

DOWNLOAD

In-Person Events

Online Events

More

For Individuals

For Teams

More

Browse by topic:

Resource Format

More

Learning Hub

AntiCon - London October

The UK's largest martech, ad tech, salestech & nexttech anti-conference is back this October. We will be joined by a whole host of top industry speakers with a killer line up of sessions tackling all..
REGISTER
Event

What, Why, How of Marketing Technology - 4Ps of martech

It's our goal at the LXA to help make marketing technology simple…or at least simpler! What follows in our 4Ps of Marketing Technology guide, will provide you a practical framework for doing exactly..

DOWNLOAD
Resource

AntiCon DialUp: The State of Martech & Marketing Ops in APAC

16th October 2023 | Join our upcoming online event where we'll delve into the state of martech & marketing operations in APAC and how to build a roadmap for marketing success in 2024.
REGISTER
Event

AntiCon DialUp: The State of Martech & Marketing Ops in the USA

17th October 2023 | Join our upcoming online event where we'll delve into the state of martech & marketing operations in the USA and the trends shaping the future of the industry.
REGISTER
Event

AntiCon DialUp: The State of Martech & Marketing Ops in the Middle East

16th October 2023 | Join our upcoming online event where we'll delve into the state of martech & marketing operations in the Middle East and how to build a roadmap for marketing success in 2024.
REGISTER
Event

Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
READ MORE
Resource

What, Why, How of Marketing Stack Management

A lot of change can unfold in the transformative digital world over the course of a year - we don’t have to look much further than the progression of the Marketing Technology Landscape to be reminded.

DOWNLOAD
Resource

Sales Enablement & Sales Operations Best Practice Guide

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

READ MORE
Resource

Martech News: Weekly Round-Up 11/08/23

Semrush Releases 2 New ChatGPT Features, DoubleVerify Buys Scibids for $125 Million, Hightouch Raises $38 Million, Zeotap CDP Adds Option to Load Non-Customer Data...and more!

READ MORE
News

AI-Powered Personalisation: Driving Transformation with your CMS

Whether an organisation is beginning the process of digital transformation, or looking to take their online presence and customer experience to the next level, a strong digital foundation can be the..
READ MORE
Resource

What is a Chief Marketing Technologist (CMT)?

A Chief Marketing Technologist is basically a big-shot marketing executive who's in charge of all things tech-related when it comes to marketing.

READ MORE
Story

What is a Chief Revenue Officer (CRO)?

The Chief Revenue Officer role has evolved throughout the years, to become the disruptive and innovative position it is today. At the forefront of innovation, the CRO embodies a dynamic approach,..

READ MORE
Story

LXA

🏠 | LXA HQ, 37 Cremer St, BK118, London E2 8HD
✉️ | hello@lxahub.com
☎️ | +44 (0) 203 2863766

Copyright © 2022 LXA / MarTech Alliance™ All Rights Reserved.
Company number: 10679461