MarTech News: Round-Up 25/08/22

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This Week in Martech: πŸ’° Vidmob Raises $110 Million In Series D Investment Round πŸ‘₯ NICE Secures Microsoft Partner Designation πŸ‘₯ Transunion Partners With Canvas Worldwide πŸ’° Northbeam Raises $15M βš™οΈ Constant Contact Debuts SMS Marketing βš™οΈ VWO Experimentation Platform Adds CDP ✍️ Hub Group Acquires TAGG Logistics ✍️ Agency Revolution Acquires Forge3

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Vidmob Raises $110M In Series D Investment Round 

Vidmob, a Intelligent Creative platform provider, has raised $110M in Series D funding, in a Series D round led by Shamrock Capital. The round saw participation from existing investors ID Fund and Drive by DraftKings, as well as new investors including eGateway, and PROOF. 

The company looks to use the funding to continue to invest in sales and marketing, accelerate its platform development, and expand its global presence. 

NICE Secures Microsoft Partner Designation

NICE has expanded its partnership with Microsoft, delivering its CXone contact centre platform on Azure. The company has received Top Tier status, Microsoft's highest level partner designation. 

Paul Jarman, CEO, NICE CXone, said:

"Consumers today expect fast, convenient digital and self-service options. Through the expanded partnership with Microsoft and with CXone now available on Azure, and with our co-sell partnership, we are taking another step in the frictionless revolution allowing organisations to meet their customers wherever they choose to start their journey and create a cohesive digital experience.

Transunion Partners With Canvas Worldwide

TransUnion has announced a collaboration with Canvas Worldwide, an independent media agency. This collaboration will enable Canvas clients to tap into TransUnions view of consumers, anchored in offline data, machine learning, and automation. 

Northbeam Raises $15M

Northbeam, a machine learning-powered marketing measurement platform for DTC and eCommerce brands, has announced it has closed a $15M Series A funding round, led by Silversmith Capital Partners. The company plans to use the funds for further product development, including expanding its machine learning capabilities. 

Constant Contact Debuts SMS Marketing 

Constant Contact, a digital marketing platform, has announced the launch of its SMS Marketing, a new feature that will enable small businesses to use text message campaigns to reach, engage, and retain their customers. 

"Our customers needed a way to reach consumers via text, so we took their feedback and designed an innovative tool that feels like a natural extension of the Constant Contact experience," said Ben Kaplan, VP of Product at Constant Contact.

"SMS Marketing is integrated directly into the platform, making it incredibly easy for customers in all verticals to start leveraging text messages in conjunction with their other marketing."

VWO Experimentation Platform Adds CDP

VWO, an experimentation platform that enables brands to improve their key business metrics by empowering teams to run their conversion optimisation programmes, has launched its personalisation and CDP offering. 

"We have purpose-built VWO Personalize and VWO Data360 for our users to deliver hyper-personalized experiences and gain deeper insights into their customer journey. This will help them make informed decisions and simplify their experimentation journey significantly," said Ankit Jain, Senior VP of Engineering at VMO. 

Hub Group Acquires TAGG Logistics

For a sum of $103M, Hub Group has acquired eCommerce, B2B, and omnichannel fulfilment solution provider TAGG Logistics. The acquisition aims to bolster HUB Group's presence in the consolidation and fulfilment space and adds an eCommerce offering. 

This is on top of HUB Group's move on August 8th to repurchase ~$35M of class A and class B stock at the class A stock closing price of $80.83/share. 

Agency Revolution Acquires Forge3

Agency Revolution, a provider of digital marketing solutions for the insurance industry, has announced its acquisition of Forge3, an insurance agency website platform.

"Forge3 has a tremendous reputation in the industry with a 9.9 out of 10 post-launch client rating and five stars on Google," said Scott White, CEO of Agency Revolution.

"They've pioneered the use of interactive website designs to provide insurance agencies with the tools to get found, close business, and deliver a seamless client experience. Forge3's products and team will remain intact as we combine what they are loved for, high converting insurance websites, with the power of Agency Revolution's robust marketing automation and workflow capabilities. The result of this partnership is a one-stop solution that meets all the marketing needs for insurance agents."

MarTech News Round-up – over and out.

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