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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 22/09/22

This Week in Martech: ✍️ Adobe Acquires Figma for $20B 💰 Zesty Lands $75M ⚙️ Salesforce Unveils Features to Boost Automation 💰 Swiftly Systems, Inc. Raises $100 Million 👥 Beroe And Cirtuo Partner 👥 Introhive Partners With Openfin

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Adobe Acquires Figma for $20B

Figma, a company with a wide portfolio of creative apps, has been acquired by Adobe. The acquisition will allow Adobe to incorporate Figma’s popular design tools into its portfolio.

Adobe says the current plan is essentially for nothing to change. “I think that acquisitions are only done well when they’re done uniquely based on the company and that you never follow a playbook,” Scott Belsky, Adobe’s chief product officer and EVP of Creative Cloud said. 

Zesty Lands $75M

Zesty today closed a $75 million Series B round co-led by B Capital and Sapphire Ventures with participation from Next47 and S Capital. Bringing the company’s total raised to $116 million.

Salesforce Unveils Features to Boost Automation

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Users can now create and share segments within the CDP, enhance them with additional account attributes for personalisation and activate engagement across channels.

Swiftly Systems, Inc. Raises $100 Million

Swiftly, a provider of retail technology solutions that enable retailers to offer an enhanced customer experience, capture digital advertising dollars and build customer loyalty, today announced a $100 million Series B funding round led by Wormhole Capital

Beroe And Cirtuo Partner

Beroe, a global SaaS-based procurement intelligence, and analytics provider, and Cirtuo, the pioneer of digital category management, announced their strategic partnership enabling companies to further enhance the creation and continuous improvement of robust category strategies.

Introhive Partners With Openfin

Introhive, an AI-powered customer intelligence solution, today announced a partnership with OpenFin, the operating system (OS) for enterprise productivity.

 

"Our partnership with Introhive strengthens our offering by providing a connected experience with no silos. By empowering users in their workspace with the best possible tools for productivity we can help them get the most out of data through integration and synthesis.

 

This has a powerfully positive impact through better, smarter conversations which improve speed to sale," said Mazy Dar CEO, OpenFin.

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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