Hacking the Future: Levelling Up Your Marketing with AR Tech

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Imagine if you could have Terminator vision — seeing beyond what the naked eye can catch, understanding the real insights that drive your marketing success.

DALL·E 2023-01-09 15.31.45 - Arnold Schwarzenegger as the Terminator reading an Apple billboard, digital art

With augmented reality (AR) glasses, this sci-fi dream could come true and revolutionise how you approach marketing in the future. AR technology is advancing the world — from video game goggles to engineering drawing boards – and it’s finally reached B2B marketers who need tangible solutions but don’t want to break their budgets.

So, we're are taking a deep dive into how AR gadgets can hack your views of real customer data points to give you "Terminator vision" when it comes to getting an edge in market research, outdoor advertising campaigns and other business tasks!

Augmented reality (AR) glasses are wearable technology that enables users to experience digital content in the physical world. By combining their view of the real world with computer-generated elements, these glasses create an augmented version of reality.

For marketers, AR glasses offer a new way to interact with customers, allowing them to provide more engaging, interactive experiences that can be tailored to individual preferences. This technology has the potential to revolutionise the way brands engage with consumers and make marketing more dynamic and effective.

Using AR glasses in B2B marketing offers a number of advantages for businesses looking to increase brand awareness and build relationships with customers. For example, businesses have the opportunity to bring product demonstrations and presentations off of the screen and into life using AR headsets.

Additionally, customers can use AR headsets to get an up-close view of products before making a purchase decision or request additional information about a product or service without having to leave their seats; this creates a unique opportunity for customer service teams to deliver better quality experiences while still being cost-efficient.

Now, let's talk about Apple’s new Augmented Reality glasses and their implications for marketing.

Recently, Apple unveiled its own version of augmented reality (AR) smartglasses called "Apple Glass". With this product, Apple is positioning itself as the leader in augmented reality technology by offering a device that integrates seamlessly with other Apple products such as iPhones and iPads; this allows users to access vital information quickly and easily while on the go.

The implications for marketers here are immense as these devices present a wealth of opportunities for delivering targeted experiences tailored specifically for each user based on their data profile derived from usage habits tracked across various platforms such as emails, browsing history, purchases, etc. This makes it possible for brands to leverage contextual data points such as location tracking or interaction history when creating campaigns that are relevant and timely for each customer segment they wish to target.

As we move further into a future where technology increasingly plays an integral role in our lives, questions about privacy become more pressing than ever before — especially when it comes to data collection through augmented reality devices like Apple Glasses or Microsoft HoloLens 2/3D headsets).

It is important for marketers not only to be mindful of how they collect user data but also to be sure that they adhere strictly to GDPR regulations when doing so; this includes obtaining explicit consent from users prior to any collecting action taken towards collecting personal data from them via AR devices/technology used within campaigns/programmes.

As technology continues to evolve at a rapid pace, it is essential that marketers keep abreast with emerging trends so they can remain competitive in today’s market landscape — something made possible through leveraging augmented reality (AR) technologies like Apple Glasses or Microsoft HoloLens 2/3D headsets).

These tools offer unprecedented insights into customer behaviour which can then be used by brands when creating campaigns tailored specifically towards different segments or audiences thus helping them stay one step ahead of their competitors while providing customers with immersive experiences that are relevant, personalised, and engaging at every stage along their journey.