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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


MarTech News: Round-Up 05/01/23

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This Week in Martech: ✍️ Bynder Acquired for $600M 👥 Integrate Partners With 6sense ✍️ Madison Logic Sold for $750M ✍️GetResponse Acquires Recostream ⚙️ Drupal Launches Drupal 10 ✍️ Nosto Acquires Findologic

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Bynder Acquired for $600M

Bynder has been acquired by Boston-based private equity firm Thomas H. Lee Partners (THL). Ahead of this deal, the Dutch company had raised $22.2M in Series A round from Insight Partners.

THL will acquire Insight Partners’ stake in Bynder. While terms of the deal were not disclosed, Insider reports the transaction values Bynder at $600M. 

Integrate Partners With 6sense

Integrate, the creator of the PDM category,  and 6sense, a platform for B2B organisations generating predictable revenue, today announced a partnership giving joint customers greater data accuracy and insights.

Madison Logic Sold for $750M

BC Partners has bought a majority stake in Madison Logic from US private equity firm Clarion Capital Partners. The deal is understood to value the account-based marketing (ABM) business at roughly $750m

GetResponse Acquires Recostream

 GetResponse, email marketing and marketing automation software, announces that it completed its acquisition of Recostream, an AI/ML personalized recommendations technology company. The terms of the transaction were not disclosed.  

Drupal Launches Drupal 10

Drupal, the open-source content management system, is launching the latest upgrade to its popular software. Drupal 10 comes with even more features that Drupal developers and users’ demand. With Drupal 10, users will find more tools to help build versatile, structured content that dynamic web experiences require. 

Nosto Acquires Findologic

Nosto, a provider of a CXP platform, has acquired Findologic, a developer of an e-commerce platform. The amount of the deal is not disclosed

“The acquisition of Findologic demonstrates Nosto’s commitment to winning the product discovery market globally with our Commerce Experience Platform. Our search and merchandising capabilities have expanded rapidly during the past years, and we have remained focused on successfully integrating the technology and teams, which has allowed us to bring impactful tools and technologies to our customers and partners globally,”

Jim Lofgren, CEO of Nosto,

MarTech News Round-up – over and out.

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