Yeah you read that right. The WRONG way!
Account-based marketing is something every business could do with perfecting as, implemented right, it offers a significant and hefty return on investment (ROI). By all accounts, having a decent-to-good AMB strategy is one of the most important parts of your martech stack and something that should be invested in heavily with time and budget.
That's not to say that there aren't other aspects and solutions that need time and attention, which is why it's often necessary to automate one's ABM strategy.
Much can go wrong when automating your ABM strategy though, and there are many pitfalls to avoid if you want to - to think of a better term - not f**k it all up.
Director of Growth at SurePayroll, Carey Straetz, knows exactly how to do things the right way and luckily will be talking about how not to automate your ABM strategy at our upcoming #MarTechFest Dial Up!
Described by Straetz herself:
"Learn about mining big data for high quality prospects and surrounding them with an automated, immersive omni-channel experience to increase awareness, preference, and conversion".
You can watch this and so much more by signing up for the MarTech Fest (FOR FREE, I MIGHT ADD) and be there from the 19th to the 25th of April.
You really should sign up for our lovely - again free - #MarTechFestDialUp!!!!!! It's really good and you'll hear about all other sorts there too.