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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


A Common Sense Approach to Creating Exceptional Customer Experience

Creating a decent - GOOD EVEN?! - customer experience is something that companies have been trying to find a short cut for ever since people realised that it was too much effort to email everyone individually until the end of time.

But short of implementing a system where every customer immediately talks to an employee when they have a question, how can you make the customer experience journey something that's not the thorn in the side of your company?

Even though I'm currently writing for a company called MarTech Alliance, the answer isn't adding endless martech solutions to your stack and if anything, that's a really bad idea.

Until relatively recently, Tom Goodwin was the Head of Innovation for Zenith Media and now works full time at the company he co-founded, All We Have Is Now, who are described as "An insurgent innovation and transformation consultancy" company.

In his many years of high-profile work and consultancy, Goodwin has become the first and last word in CX and seems to genuinely loathe a lazy and poor implemented Customer Journey. 


So yeah it's fair to say that Tom knows a thing or two and wants to teach you who to make an exceptional customer experience, via our lovely #MarTech Fest Dial Up. Tom Goodwin will be one of our wonderful keynote speakers, and will be covering how "Martech won’t solve your shit CX journey design - A common sense approach to creating exceptional customer experience".

You can watch this and so much more by signing up for  #MarTechFest Dial Up (FOR FREE, I MIGHT ADD) and be there from the 19th to the 25th of April. 

You really should sign up for our lovely - again free - #MarTechFest Dial Up!!!!!! It's really good and you'll hear about all other sorts there too.


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