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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.


How To Create Predictable, Scalable Sales Revenue

The old pipe dream. Creating predictable and scalable sales revenue. It's a feat accomplished by many, but mastered by few, and one that will always be a bi-word for the imitable Aaron Ross.

First things first. what is Predictable and Scalable Sales Revenue?

It sounds like a copout to say - and even might be - that predictable and scalable revenue is exactly what it sounds like, in that it's the formulaic process of growing one's revenue, rather than winging it and leaving it to last-minute tricks and deal.

Correctly implemented, Predictable and Scalable Revenue will be able to accurately forecast your company's earnings and growth year-on-year, but how does one achieve this?

In his book, Aaron Ross breaks the process down into:

  • Understand your funnel
  • Determine the acceptable average deal size
  • Define time frames

Everyone must become a system, or else very little will become predictable.

His book - Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of -features in our much-loved Book Club actually. Check that out here!

Rather happily for you, Aaron Ross himself will be here with us at #MarTechFest Dial Up to explain exactly how you can do this, and seeing him is entirely free as a keynote speaker.

You should sign up for our lovely - again free - #MarTechFest Dial Up!!!!!! It's really good and you'll hear about all other sorts there too.


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