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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Diversity and Inclusion in Marketing in 2021: Has anything really changed?

Are the top CEOs really just the same three guys swapping jobs and swapping clothes, as is my theory? I mean, it's not far off. 

In 2019, FTSE 100 had more CEOs called Steve, than there were CEOs from ethnic minorities.

Anyway, beside the point. Has anything changed since then, especially in marketing? With such a booming and changing industry, you would expect the people to change too.

Marketing is so customer-focused, so people-focused. So why not extent this to the other side of the curtain, so to speak? 

So as the industry's methods and technology progress, its social impact can't fall behind. 

  Diversity isn’t a nicety, it’s a necessity. Inclusion is an inescapable and necessary consequence of a global economy; it’s becoming impossible for companies to flourish without diverse organisations that reflect their consumer base.  "

Mary Spio, Founder of CEEK VR

Luckily, we have a panel of four amazing speakers, discussing the issue itself, and the steps we can take to resolve it. 

In ‘Diversity and Inclusion in Marketing in 2021: Has anything really changed?’, we'll cover:

  • Global perspectives of diversity
  • Inclusion in marketing, on a professional and personal level
  • Why, and how, visibility of minority groups are affected

Flavilla Fongang is a serial entrepreneur, author and Founder of 3 Colours Rule, an award-winning branding and neuromarketing agency. Computer Weekly named her among the top 5 most influential women in tech in the UK.

Azeem Ahmad is a Digital Marketer with over 7 years experience in multichannel marketing, from strategy to execution across various disciplines including PPC, SEO, Programmatic, and Social Media marketing.

Zontee Hou is a passionate advisor and teacher of communications. She’s the founder of Brooklyn-based digital marketing agency Media Volery and head of strategy for Convince & Convert.

Vittoria Millan (Moderator) works as Marketing Manager for Fondy, a fintech company specialised in payments. Originally from Sicily, she has rapidly built her reputation in London as a problem solver for high-growth start-ups and scaleups in the realms of marketing and communication.

Oh you want more? Then you'll get more! Choose from a wealth of speakers at your favourite Anti-Conference, with topics ranging from MOPs, AI, ABM and more. Meet us there!

Click here to find out about attending #MarTechFest Dial Up - completely free! Just for you, the person reading this. Because I like you that much. You're welcome. 😘

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