The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


MarTech News: Weekly Round-Up 31/03/21

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This week in MarTech:

ActionIQ Extends its Funding Round to $100M, VIDIZMO Partners with NESIC, Yum! Brands Acquire Tictuk, Act-On Announces New Funding, Twitter Acquires Reshuffle, AnyRoad has Raised $10M. 

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Customer data platform ActionIQ extends its funding round to $100M

The company continues to develop its core platform, by introducing support for real-time data and analysis. The number includes the $32 million that they announced in January of last year. Action IQ has seen 100% year-over-year revenue growth, increasing its valuation by more than 250%.

VIDIZMO partners with NEC Networks & System Integration Corporation (NESIC).

The partnership will provide support for customers with their live and on-demand videos, through AI capabilities. Working as part of the “Zoom Boom” in Japan, the solutions that arise from the partnership will help enterprises to manage the growing number of Zoom meetings.

Yum! Brands acquire Tictuk.

Yum! Acquired the omnichannel ordering and marketing platform this week. This confirms the deal has now closed, following the announcement earlier this month. Yum! Brands sales hit a record of $17 billion in 2020, a 45% increase from the following year. The acquisition has arisen out of the company’s plans to scale.

Act-On Software Announces New Funding - $20 million to be exact.

Act-On will use this financing to build on platform improvements introduced in 2020. The growth financing has come from existing investors U.S Venture Partners, Technology Crossover Ventures, Norwest Venture Partners, Voyager Capital, and new investor Beedie Capital.

Twitter acquires Reshuffle

In what the company calls a “strategic acquihire”, the social media giant has acquired the API integration platform. This is to accelerate the work being done to update Twitter’s new API. The co-founders and all of the company's employees will be joining Twitter’s team of developers.

AnyRoad has closed $10M in series A-1 Financing.

In a round led by Andreessen Horowitz and Runa Capital, the ERM platform raised funds to invest in R&D, and advance its data, insights and machine learning products. The company also announced the hiring of two new execs; Ryan Whitney as CSO and Aamir Farooq, as VP of Engineering.

MarTech News Weekly Round-up – over and out.

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