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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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The Ingredients to Successfully Driving Omnichannel Personalisation

Every click that you do on a site and every action that you take on an app is being recorded somewhere, but don't worry - it mostly isn't in a spooky way. All of the data collected is helping lay the foundation for digital customers and digital companies.

All of this is working towards personalisation and eventually omnichannel personalisation , which would allow for customers to have a more human experience when dealing with companies, channels and buying.

All in all, it's something very useful for almost every company you can think of and something that you should want to achieve for your customer experience.

Apoorv Durga is someone who is able to teach you the was of driving one's omnichannel personalisation, and as if by pure coincidence, that's what he's going to be doing at our upcoming #MarTechFest Dial Up!

As he explains himself:

There are varied approaches for personalisation and you often need multiple components in your "personalisation stack" to work with each other. In this session, I will cover:

1. Approaches for housing your personalisation capabilities

2. Pros and cons of each of the approaches

3. What are the key tech components for implementing personalisation

You can watch this and so much more by signing up for  #MarTechFest Dial Up (FOR FREE, I MIGHT ADD) and be there from the 19th to the 25th of April. 

You really should sign up for our lovely - again free - #MarTechFest Dial Up!!!!!! It's really good and you'll hear about all other sorts there too.

 

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