Infographic: What Comes Next in the Omnichannel Experience?

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While companies using sales enablement and operations are reporting a positive impact on business performance, there remain issues around training and the adoption of technology. Dive into the report for insight into the latest trends. 

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

Our next AntiCon DialUp session will explore the power of AI driven marketing by moving past the AI hype and focusing on the practical application of AI. By harnessing the latest trends, technologies, and methodologies, you can unlock the potential of AI to supercharge your marketing campaigns for 2024.

Our final AntiCon DialUp session on 2023, taking place on December 7th will explore the power of marketing data transformation. By harnessing the latest trends, technologies, and methodologies, you can unlock the potential of data transformation to supercharge your marketing campaigns for 2024.

The State of Martech & Marketing Operations 2023/24 examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving, though a lack of skills and talent is a barrier to greater progress. Read the report for insights into this and many more areas of martech.

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.

The State of Data Privacy and Trust in Marketing report produced in association with OneTrust, examines the challenges that marketers face, and how they can build and maintain customer trust.

The State of Martech & Marketing Operations 2023/24 examines the technology challenges organisations are facing, through a survey of CMOs. The industry continues to grow, and maturity levels are improving, though a lack of skills and talent is a barrier to greater progress. Read the report for insights into this and many more areas of martech.

Join Andrew Stephenson, Marketing Director for Treasure Data as he explores the 5 key functions of a Customer Data Platform, or CDP.

As part of our Explainer Series, Andrew delves into the world of Customer Data Platforms, including the what, the why, and the how of the space. 

1st July 2022, AntiConLX 2022 On Demand