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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 27/01/22

This Week in Martech: Thunderhead to be Acquired by Medallia. Mention Me raises $25M. Observable Raises $35.6M. CaptivateIQ Raises $100M Series C, Gains $1.25B valuation. Semrush Acquires Backlinko. SBI Acquires Smart Selling Tools.

Snipp Acquires Gambit Rewards. Rackspace Buys Just Analytics. PhotoShelter Acquires Third Light. Movable Ink and Stensul Partner

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Thunderhead to be Acquired by Medallia

 

Medallia, a customer and employee experience company, has announced the signing of an agreement to acquire Thunderhead, a firm specialising in enterprise technology for interaction management and journey orchestration.

"We continue to blaze the innovation trail for the customer experience world. This latest acquisition is targeted at the needs of the most pioneering enterprise companies who are looking for new ways to make customers feel known, no matter where they are interacting," said Medallia CEO Leslie Stretch. 

CaptivateIQ Raises $100M Series C, Gains $1.25B valuation.

CaptivateIQ has announced it has raised $100M in a series C round, which has led to the company gaining a $1.25B valuation. This comes just 10 months after another successful funding round, in which they raised $46M. 

The company, which has developed a no-code SaaS platform, claims the round has more than tripled its revenue, compared to the year prior. 

Mention Me Raises $25M

Customer referral platform Mention Me has raised $25M in a Series B round, led by Octopus Ventures. This follows a previous round in 2018, led by the same company, in which the company raised $7M. 

Observable Raises $35.6M

Data collaboration company Observable has raised $35.6M in a series B round, now valuing the startup at $46.1M. 

"Our objective with Observable at this point in time is to accelerate our investment, to acknowledge that data is the most important asset for companies in the market and that there is a demand for collaboration to be at the centre of data work," says Co-founder and CEO Melody Meckfessel. 

Semrush Acquires Backlinko

Semrush, an online visibility management SaaS platform has announced its acquisition of Backlinko, a marketing and search engine optimisation training platform. 

“The desire to acquire Backlinko was fueled by Semrush’s commitment to inspiring both the current and next generation of digital marketers,”  states the press release.

SBI Acquires Smart Selling Tools

Go-to-Market Growth Advisory SBI has completed its acquisition of Smart Selling Tools, an analyst and consulting company. The acquisition has been made to enhance SBI's ability to provide wide reaching guidance on commercial technology. 

Snipp Acquires Gambit Rewards

Snipp Interactive has acquired Gambit Digital Promotions, a customer loyalty network, for $5M. 

Atul Sabharwal, Snipp Founder and CEO, said: “This strategic acquisition benefits us at multiple levels. It allows us to immediately offer our clients a truly unique experience that taps into the online gaming & sports betting super trend.

This will enable future revenue streams based on data analytics and targeting to complement our core offerings today, and expand our share of wallet with clients."  

Rackspace Buys Just Analytics

Rackspace Technology, a multi-cloud technology solutions company, has announced its acquisition of Just Analytics, a provider of cloud-based data.  

This move is set to develop regional ties into the Microsoft Azure ecosystem, as Just Analytics was awarded a number of regional Microsoft partner awards this year. 

PhotoShelter Acquires Third Light

PhotoShelter, a digital asset management software company, has announced it has acquired DAM provider Third Light. 

The acquisition will allow Third Light customers access to PhotoShelter's capabilities and enterprise security. 

Movable Ink and Stensul Partner

Stensul, a platform for collaborative email creation, has partnered with Movable Ink, a content personalisation software. The new partnership will mean that Moveable Ink personalised content can be retrieved and added to an email created within the Sentsul platform, without having using code. 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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