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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 24/02/22

This Week in Martech: 💰 Radar Raises $55 MillionConductor to Acquire Contentking💰 Bloomreach Raises $175MMovable Ink to Acquire Coherent Path💰 Raydiant Raises $30 Million Series B⚙️Acquia Launches Drupal Cloud

Rhetorik Buys Datarista⚙️ Treasure Data Launches Journey Orchestration Solution💰 Airmeet Raises $35 MillionCloudflare Acquires Vectrix BrightEdge Acquires OnCrawl

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Radar Raises $55 Million

Geofencing platform Radar has announced it has raised $55M in Series C funding. This brings the company's valuation to $365M. 

The round was led by Insight Partners, a global venture capital and private equity firm, with participation from existing investors.

Conductor to Acquire Contentking

Enterprise organic marketing platform Conductor, has acquired ContentKing, a real-time website auditing and monitoring solution. 

The companies say they plan to implement ContentKing's technology within the Conductor platform, to create an organic marketing solution for enterprises. 

Bloomreach Raises $175M

E-commerce software start up Bloomreach has raised $175M in a new funding round, reaching a $2.2B valuation. The round was led by Goldman Sach Asset Management, with participation from existing investors Bain Capital Ventures and Sixth Street Growth.

"With this new chapter, the stage is set to go after a $21 billion market, growing soon to $38 billion in e-commerce experience software spending," the company said in a press release.

"We get there by pouring more and more fuel on the Bloomreach commitment culture, where Bloomreachers come to have the most impactful professional experience of their careers and achieve unbelievable feats in the process.

Movable Ink to Acquire Coherent Path

Movable Ink, a content personalisation provider, has announced it will acquire Coherent Path, an AI-powered content engine. 

"With Coherent Path's acquisition, we're bringing a game-changing AI technology to marketing teams everywhere," said Vivek Sharma, CEO and Co-Founder of Movable Ink.

"Whereas many current machine learning systems simply reinforce known customer behaviour by recommending products similar to those customers have already purchased, Coherent Path's unique approach focuses on discovery."

Raydiant Raises $30 Million Series B

Raydiant, an in-location experience management platform, has raised $30M in its Series B funding round. 

Led by 8VC and Atomic Ventures, the round also saw participation from Lerer Hippeau, Gaingels, Mark Wahlberg, Illumonate Ventures, and XRC. The funds will be used to extend and improve company product offerings through strategic acquisitions. 

Acquia Launches Drupal Cloud

Acquia, a digital experience company, has announced the launch of its Drupal Cloud hosting solution for customers in the UK. A London data centre will provide in-country hosting for organisations impacted by Brexit, if they prefer their Drupal databases to remain in-country.

Rhetorik Buys Datarista

Rehtorik, a compliant sales intelligence, data hygiene, and insights company has announced its acquisition of Datarista, a data delivery solution. 

The acquisition will extend the reach of Rhetorik's Data, AI, Insights and Analytics capabilities. 

Treasure Data Launches Journey Orchestration Solution

Treasure Data, a company which makes best-of-breed channel and campaign tools smarter, has announced the introduction of Treasure Data Journey Orchestration, an omnichannel-first solution.

This will allow marketers and customer experience managers to create relevant customer experiences at scale. 

Airmeet Raises $35 Million

Airmeet, a company providing virtual event experience software, has raised $35M in Series B funding. In total, the organisation has now raised $50M, with a series A investment in 2020 of $15M. 

"Customer engagement has been fast evolving into a space that needs to go beyond the traditional channels," Lalit Mangal, co-founder of Airmeet, said in a press release.

"Brands have to start conversations and engage with customers without losing their human touch in the virtual space. Our mission has always been to focus on engagement and assist businesses with scaling their customer engagement through multiple interactive event formats."

Cloudflare Acquires Vectrix

Cloudflare, a security, prefromance, and reliability company, has announced it has acquired Vectrix. Vectrix provides businesses one-click viability and control across SaaS applications, and will enhance Cloudflare's existing Zero Trust platform. 

“Cloudflare’s global network blocks attempts to compromise data at multiple levels while accelerating traffic to the Internet,"  said Matthew Prince, co-founder and CEO of Cloudflare

"We’re excited to welcome the Vectrix team to Cloudflare to help deliver the fastest, most secure, and robust Zero Trust platform for the enterprise.”

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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