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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 10/02/22

This Week in Martech: ⚙️ MarTech Alliance Announces AntiConLX💰 Siteimprove Reaches $100 Million ARR. 💰 1Password Raises $620 Million 👥 Acxiom and Treasure Data CDP Partner

✍️Reforge Acquires The Marketing Technology Academy 💰 Rudderstack Raises $56 Million 💰 Airmeet Raises $35 Million ✍️IDG Communications acquires Selling Simplified ✍️Innovid will acquire TVSquared 💰 Endgame Raises $30 MillionMartech News Gif

MarTech Alliance Announces AntiConLX

 

Martech Alliance has announced the renaming of its #MartechFest event series to AntiConLX. 

The re-launch represents Martech Alliance's commitment to delivering learning experiences through the "anti-conference" format.

"We’re more committed than ever to delivering great learning experiences through the “anti-conference” format, so we have renamed our #MartechFest event series to AntiConLX," say the team. 

Siteimprove Reaches $100 Million ARR.

Siteimprove has become the latest SaaS to reach $100M ARR, thanks to continued growth throughout 2021. The enterprise platform, which turns content into revenue, announced the milestone this week, on top of other achievements, including their continue product innovation, and demonstrated ROI. 

“Siteimprove’s mission is to empower every person to experience, engage and thrive in the digital world,” said Shane Paladin, CEO of Siteimprove.

1Password Raises $620 Million

1Password has announced it has raised $650M, at a valuation of $6.8B. The password management software vendor has more than tripled its most recent $2B valuation as a result. 

The series C funding round included the participation of ICONIQ Growth, Tiger Global, Lightspeed Venture Partners, and others. Celebrities like Ryan Reynolds also participated. 

1Password told ZDNet it would use the money to scale the platform and expand its offerings.

Acxiom and Treasure Data CDP Partner

Acxiom, the customer intelligence company, has announced that its Real Identity is integrating with Treasure Data, the enterprise customer data platform. This partnership will enable full-funnel personalisation, measurement, and attribution. 

"Working with Treasure Data on these deep integrations is yet another next step in our successful partnership," says Eugene Becker, Executive Vice President and GM Global Data and Identity Products at Acxiom. 

Reforge Acquires The Marketing Technology Academy

Reforge, a company which offers selective growth programmes for professionals, has announced the acquisition of The Marketing Technology Academy. 

Owner of the academy, Austin Hay, will be joining Reforge as an EIR. As part of the move, the Academy's courses will be folded into Reforge over the next few months. 

Rudderstack Raises $56 Million

RudderStack, a platform for building customer data stacks, has announced its Series B round has raised $56M. The round was led by Insight Partners, with continued support from Kleiner Perkins and S28 Capital. 

This brings the company's total raised to $82M. 

Airmeet Raises $35 Million

Event-led engagement platform Airmeet has raised $35M in its Series B funding round. The round was led by Prosus Ventures, Sistema Asia Fund, RingCentral among others. 

Airmeet reportedly scaled its recurring revenue 24X since its Series A, and is growing at 30% MoM. 

IDG Communications Acquires Selling Simplified

B2B Marketing-as-a-Service platform Selling Simplified has been acquired by business publisher IDG Communications. 

The move offers two opportunities for growth within IDG; a global dataset of more than 160M B2B records, and a marketing technology platform that identifies and score intent signals based on campaign engagement, leveraging ML. 

Innovid Will Acquire TVSquared

 

Connected TV advertising platform Innovid has acquired TVSquared, an independent global measurement and attribution platform for converged TV. The agreement is valued at approximately $160M. 

Endgame Raises $30 Million

 

Product-led sales platform Endgame has raised $30M in Series B funding. This round comes soon after their previous, in which the company raised $17M. Endgame has now reached $47.5M in total funding. 

 

“The product-led growth momentum has been strong with capital following businesses, which for us, has led to powerful early customer wins, like LaunchDarkly, Airbyte, Retool, Algolia, Grain and Shortcut,” said CEO Alex Bilmes.

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up videos on our LinkedIn hosted by our very own Carlos Doughty