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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 17/02/22

This Week in Martech: Deloitte Digital Acquires Blended Digital💰 Branch Raises $300 Million 💰 Starburst Raises $250 Million 💰 Shopware Raises $100 Million AppDirect Acquires ITCloud.ca 👥 Optimizely Partners with Google Cloud

👥 Qualtrics Partners with Wyng Veho Raises $170 Million Series B  Databook Secures $50 Million Series B 👥 DealerOn Announces Partnership with Pypestream LifeOmic Acquires Bavard

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Deloitte Digital Acquire Blended Digital

Deloitte Digital has acquired three digital experience consultancies; Blended Digital, New Republique, and Venntifact. These moves have added a team of 70 professionals to its ANZ headcount. 

Blended Digital, which specialises in digital experience and marketing services, will see co-founders Adam Crow and Damon McMillion joining Deloitte as partners. 

Branch Raises $300 Million

Branch, a cross-platform solution for mobile linking and attribution, has secured $300M in funding at a $4B valuation. The round was led by existing investor NEA.

"Branch is committed to helping companies overcome these new ecosystem challenges by expanding our product offerings to reflect this new normal, while still maintaining our commitment to user privacy,"  said Alex Austin, CEO of Branch.

Starburst Raises $250 Million

Starburst, the analytics anywhere company, has announced it has raised $250M in a series D funding round. This brings the company's valuation to £3.35B. 

The round was led by Alkeon Capital, with participation from Altimeter and B Capital Group. 

Shopware Raises $100 Million

Shopware, an ecommerce software provider, has raised $100M in its latest funding round.

The investment will drive Shopware’s growth, accelerate its product innovation, and help it expand to new markets, according to a press release. 

AppDirect Acquires ITCloud.ca

AppDirect, a subscription commerce platform company, has announced it has acquired ITCloud.ca, a cloud technology provider. 

With this acquisition, AppDirect hopes to expand its geographical footprint in Canada of its AppSmart business. 

“I’m thrilled to welcome ITCloud.ca to the AppDirect family, which will enable us to jointly enhance the opportunities and services ITCloud.ca delivers to its technology partners in Canada,” said Renée Bergeron, senior vice-president and general manager AppSmart. 

Optimizely Partners with Google Cloud

Optimizely, a digital experience or DXP provider, has announced it has entered into a strategic partnership with Google Cloud. This includes moving its solutions to Google Cloud.

The multi-year agreement suggests a collaboration between the two companies to bring digital-first marketing solutions to market. 

Qualtrics Partners with Wyng

Experience Management platform Qualtrics has announced a partnership with zero-party data platform Wyng. 

Wyng has released a connector for Qualtrics that will allow brands to feed zero-party data directly into the Qualtrics Experience iD system.

Veho Raises $170 Million Series B

Veho has raised $170M in a series B round, reaching a $1.5+B valuation. 

The technology company's latest funding comes just six weeks after the company closed a Series A round at a $1B valuation, bringing the company to $300M of capital raised to date. 

Databook Secures $50 Million Series B

Databook, a market and technology company specialising in consultative sales intelligence, has announced it has secured $50M in Series B funding. 

The oversubscribed round was led by Bessemer Venture Partners, with participation from DFJ Growth. 

DealerOn Announces Partnership with Pypestream

DealerOn, a digital marketing technology provider for manufacturers and dealerships, has partnered with Pypestream, a self-service automation platform.

The move has been made to bring to market the automotive industry's first conversational AI solution, named Cyrus: Digital Assistant.

LifeOmic Acquires Bavard

LifeOmic, a software company that utilises cloud, ML, and mobile devices, has announced the acquisition of Bavard, a conversational artificial intelligence startup. 

“Our customers are our number one priority, and this acquisition ensures we’re able to offer the best support possible,” said Dr. Don Brown, LifeOmic CEO and founder.

“They can now engage with a platform that responds 24/7 and is powered by thousands of data points to provide personalized suggestions when they need it most.”

MarTech News Round-up – over and out.

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