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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Workflow Management Best Practice Guide

In this guide, we’ll take a deep dive into the growing market of workflow management tech. We’ll focus on what it is, how it works, and why now is a good time to invest in a robust workflow..
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SEO Technology Buyer's Guide

In this guide we’ll examine the SEO technology tools which help businesses of all sizes manage the different aspects of their SEO strategy. 
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How Will the Metaverse Revolutionise Immersive Customer Experiences?

As people spend more time in the metaverse, brands have to meet them there. What immersive experience will they create?
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Q&A: Meet...AntiConLX Global Speaker Natalie Drucker

Natalie brings a particularly unique insight into ethical marketing in the digital age. Read our interview with her, here!
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What Privacy Issues Will Haunt the Metaverse?

The metaverse is a complex space. So, any issues surrounding its implementation and use are bound to be equally tricky.
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Q&A: Meet...AntiConLX Global Speaker Nora Zukauskaite

Nora’s experience has been very diverse from blue chip heritage brands such as Unilever Pond’s and Dove to fast-paced high growth start-ups such as Veleza
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5 Reasons Why Your Marketers Need Cloud Computing

Using cloud technology helps your team in a myriad of ways. From increased productivity to content creation find out the top five reasons to adopt one, here.
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How to Use Storytelling in Your Sales

Sales storytelling is both an art and a science. So how can you create a narrative that creates a connection with your prospect?
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Who is Scott Brinker?

Scott Brinker is a leading figure in the Martech space, co-founder of Ion Interactive, current VP Platforms Eco-systems at Hubspot and bestselling author
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Marketing Operations Best Practice Guide

It looks at the purpose of the marketing ops role, why it has become more important , how marketing ops teams are structured, and the responsibilities of the function.
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Low Code/No Code Best Practice Guide

We’ll talk about how low-code and no-code can help marketers do their jobs better and we’ll outline some considerations in terms of how low-code and no-code solutions
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Headless and Hybrid CMS Platforms Buyer's Guide

Contextualise the challenge facing marketers with regard to content management and offer guidance in terms of how to overcome this challenge via the deployment of headless and hybrid content..
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