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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Three Brands With The Ultimate Digital Marketing Strategies

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SalesTech Buyer's Guide (2nd edition)

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AI With Soul: What is Human-Centred AI?

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Three Creepy Examples of Personalisation, and How to Avoid The Trap

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Q&A: Meet...AntiConLX Global Speaker Sean Donnelly

Read our Q&A with AntiConLX speaker Sean Donnelly, Head of Product at LXA!
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Journey Orchestration Engines Buyer's Guide

Customer journey orchestration bridges the gaps between teams and touchpoints to actively manage the customer journey
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Q&A: Meet...AntiConLX Global Speaker Sam Choi

Read our Q&A with AntiConLX speaker Sam Choi! Sam is a passionate RevOps professional and is a big name in the turbulent world of early-stage B2B SaaS start-ups. 
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Marketing Budgets 2022: Stats and Trends

Marketing budgets are bouncing back. Find out all the latest marketing budget stats and trends for 2022 here!
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MarTech News: Round-Up 09/06/22

 AppOmni Raises $70M Hootsuite Partners with TikTok Broadcom Acquires VMware.  Airship Acquires Gummicube 
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CDP Use Cases mParticle

How marketers can use customer data platforms to improve the execution of data strategy and drive key business metrics.
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