MarTech News: Round-Up 17/03/23

digital transformation course with tom goodwin

This Week in Martech: ✍️ Dentsu Acquires Tag 💰 Iterable Raises $200M ✍️The Spotler Group Acquires Sooqr B.V. ⚙️ Acquia Enhances Digital Asset Management System 👥 TrueDialog Partners With HubSpot ✍️ Splio Acquires Tinyclues ✍️ Qualtrics Bought for $12.5 Billion

Martech News Gif

Dentsu Acquires Tag

Dentsu has announced it will acquire Tag Worldwide Holdings Ltd, a digital marketing production company. 

Hiroshi Igarashi, President & CEO of Dentsu Group Inc. said:

“Tag will truly enable us to scale our CT&T business for global clients with a technology-driven solution. By applying mass personalisation across the three service lines, we will create a best-in-class, horizontal creativity offering.

The values that the Tag leadership team have established and nurtured over the past 50 years very much mirror Dentsu’s own culture and values, with a shared focus on Social Purpose, DEI and sustainability. We look forward to welcoming Tag to the Dentsu family and to our shared success.”

Iterable Raises $200M

Iterable, a startup which uses AI to improve marketing campaigns, has raised $200M at a $"B valuation.  Participants included Silver Lake, Adams Street Partners, Glynn Capital, and DTCP. Returning investors CRV, Viking Global Investors, Blue Cloud Ventures, and Capital One Ventures also took part. 

The Spotler Group Acquires Sooqr B.V.

The Spotler Group has acquired Sooqr B.V., a company which offers conversion rate optimisation tools. The move has been made so that Sooqr can enhance the personalised e-commerce capabilities of Squeezely, which Spotler Group acquired in 2021. 

“This is a significant moment for our clients and our team,” Tim Hoefnagel, co-Founder and Managing Director of Squeezely commented.

“Incorporating the Sooqr technology and expertise considerably accelerates our development toward our vision for personalised commerce”.  

Acquia Enhances Digital Asset Management System

Digital experience company Acquia has announced the enhancement of its DAM, or digital asset management, platform. This will allow customers to create a more efficient, automated content supply chain. 

“Content is at the core of any exceptional digital experience,” said Jake Athey, VP of Sales and Marketing for Acquia DAM and PIM.

“Acquia DAM enables organisations of all sizes to maximize the value of their content by connecting to other software solutions, including a DXP, via built-in integrations or API.

Our newest integrations with widely used tools such as Shopify, Asana, and make content more secure, extensible, accessible, and trackable across a brand’s digital properties.”

TrueDialog Partners With HubSpot

TrueDialog, a provider of enterprise-grade SMS texting solutions, announced a new integration with the HubSpot CRM platform. 

“Enabling businesses to interact with contacts natively is key to creating a continuity of customer interactions,” said John Wright, CEO of TrueDialog.

“The problem is that if a solution doesn’t provide a native integration where emails, phone calls, and texting are all recorded in chronological order, you lose vital parts of that conversation history.

With our native SMS integration with HubSpot, not only do we enable businesses to keep that continuity, but we also save users time by automatically recording each SMS activity – essentially catapulting their SMS capabilities with enterprise-grade features.”

Splio Acquires Tinyclues

Splio, a CRM-focused company has announced its acquisition of Tinyclues, a firm which specialises in SaaS predictive marketing based on deep learning AI. 

“AI has become the new standard for better understanding customers and personalizing large-scale marketing communications regardless of industry or business size. Individuation® marketing based on machine learning was an initial response to these challenges.

The Tinyclues platform, based on deep learning, strengthens our leadership, and provides new opportunities for sectoral and geographical growth.” Mireille Messine, CEO of Splio.

Qualtrics Bought for $12.5 Billion

Qualtrics, the creator of the experience management (XM) category, has announced it has entered into a definitive agreement to be acquired by Silver Lake, a global private equity firm. This move was made in partnership with Canada Pension Plan Investment Board.

The agreement was an all-cash transaction that values Qualtrics at approximately $12.5B. 

“I couldn’t be more excited for this step in our journey,” said Ryan Smith, Qualtrics Founder and Executive Chairman.

“Silver Lake’s belief in our vision and their amazing track record of helping founders and management teams speaks for itself. We look forward to working together and driving category-defining growth to build the next great enterprise cloud platform.”

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at for a chance to be featured. 

Not much of a reader? You can check out our weekly News Round-Up posts on our LinkedIn!