Acxiom Real Identity Integrates with Treasure Data to Extend its CDP Proposition

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Acxiom Real Identity Integrates with Treasure Data to Extend its CDP Proposition-01
Acxiom, a customer intelligence company whose data-driven solutions create business growth by enabling a better customer experience, today announced that Acxiom’s Real Identity ™ includes Treasure Data, a customer data platform (CDP), to enable full-funnel personalization, attribution and measurement.

Acxiom Real Identity ™ and Treasure data help brands with a faster and more agile way to manage identifying information. The new partnership transforms the ID model by marking the center of its ownership solution, with all third-party data, technology, or identity providers as contributors. By creating brand-owned identity graphs, and related services, brands have more control over managing their data and technology, improving accuracy while reducing reliance on third-party cookies across all managed and paid media.

Read More: https://martechseries.com/sales-marketing/customer-experience-management/acxiom-partners-with-treasure-data-to-future-proof-cookieless-prospect-marketing/