Partner Content
Acxiom, a customer intelligence company whose data-driven solutions create business growth by enabling a better customer experience, today announced that Acxiom’s Real Identity ™ includes Treasure Data, a customer data platform (CDP), to enable full-funnel personalization, attribution and measurement.
Acxiom Real Identity ™ and Treasure data help brands with a faster and more agile way to manage identifying information. The new partnership transforms the ID model by marking the center of its ownership solution, with all third-party data, technology, or identity providers as contributors. By creating brand-owned identity graphs, and related services, brands have more control over managing their data and technology, improving accuracy while reducing reliance on third-party cookies across all managed and paid media.