Darrell Alfonso. He's one of the faces of marketing operations and he's a name you probably already know. Especially if you're martech mad.
But how? What has Darrell done to get to where he is now; a member of our very own 'Top Martech Marketers to Follow' list.
After University, Darrell worked his way up the ranks in leading multi-channel marketing automation company, Trumpia (nothing to do with Donald).
Starting as a Marketing Manager, Darrell soon became a Senior Marketing Manager, where he - in his own words "Drove 500% growth of new marketing platform through partner marketing and relentless adoption programs for AT&T Mobility’s 1,500+ business sales force".
After that, he was the Demand Generation Manager at Leaf Group. Next, he was Director of Marketing at the American Marketing Association, followed by Senior Manager of Global Marketing at Hitwise.
THEN he became the Head of Global Marketing Operations at Amazon. Yes, the Amazon.
But Darrell hasn't stopped there. He's out to conquer the entire world. The entire MOPs world, that is. He is now the Director of Marketing Strategy and Operations at Indeed.com. Pretty sure it's difficult to get a job at a jobs website, but Darrel would be the man to do it.
As the author of "The Martech Handbook," published by Kogan Page, Darrell has provided invaluable insights into the world of marketing technology and its impact on modern businesses.
With a passion for marketing, Darrell has established himself as one of the top marketers in the United States. In 2022, he was ranked among the elite group of Top Marketers in the US by Propolis, cementing his reputation as a leading figure in the industry.
In 2020, LXA named him one of the "Top Martech Marketers to Follow," further highlighting his expertise and influence in the field.
Darrell's expertise extends beyond the written word, as he has delivered keynote speeches at prestigious conferences such as the Martech Conference and the Get Stacked B2B Marketing Conference in 2021.
His ability to captivate audiences and provide actionable insights has made him a sought-after speaker in the marketing community.
In recognition of his outstanding achievements, Darrell was awarded the title of Fearless Marketer in 2018, a testament to his innovative and bold approach to marketing.
He also received the prestigious Marketo Champion accolade in both 2018 and 2019, highlighting his expertise in leveraging marketing automation platforms.
Throughout his career, Darrell has actively contributed to the marketing community in various leadership roles.
From 2017 to 2019, he served as the Vice President of Communications for the American Marketing Association, where he played a pivotal role in shaping the organisation's strategic direction. Additionally, he led the Marketo User Group from 2017 to 2019, facilitating collaboration and knowledge sharing among marketing professionals.
Darrell has recently launched the industry’s leading certified Marketing Operations Course (with a company called LXA, I don't know if you've heard of them).
This intensive, 8+ week program combines live and on-demand sessions, with Darrell himself serving as the instructor. Through this course, he aims to equip marketing professionals with the skills and knowledge needed to excel in the field of marketing operations.
Darrell is a frequent speaker at AntiCon in London's Magazine. Come and meet him, here!
To stay updated with Darrell's insights and musings, you can follow him on LinkedIn.
A few more bits? Why not?
- Marketing ops leader at Amazon Web Services (AWS)
- Named one of the 'Top MarTech Marketers to Follow' 2020 by MarTech Alliance
- Regular Keynote Speaker
- Awarded Fearless Marketer 2018
- Marketo Champion 2018 and 2019
- VP of Communications American Marketing Association 2017-2019
- Marketo User Group Leader 2017-2019
- Leading Program Manager for Connect@Amazon (35,000 member Amazon organization)
- Marketo and Salesforce Certified
Not enough Marketing Ops for you? Want to see your marketing ability skyrocket with just one simple browse? Then check out our Marketing Ops Best Practice Guide, here!
Get certified in Marketing Operations
Want to learn from the man himself? Check out Darrell's Certificate: Marketing Operations Essentials course. You'll gain a holistic approach to developing and implementing effective marketing operation processes to streamline workflows, enhance customer journeys, improve marketing ROI, and drive organisational growth.
He'll cover everything from marketing ops organisation fit to campaign ops, administration, budgeting, and reporting to tech and project management. Secure your seat in our virtual classroom here.