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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 29/09/22

This Week in Martech: 👥 Salesforce Partners with WhatsApp 👥 InfoSum and Acxiom Announce Partnership ⚙️ Salesforce Debuts Salesforce Genie 👥 Atlan Partners with Fivetran 💰 Swiftly Raises $100M ⚙️ Qualtrics Launches Video Feedback ⚙️ Walmart Launches Roblox Metaverse Experiences

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Salesforce Partners with WhatsApp

WhatsApp will now integrate with Salesforce Customer 360 to allow organizations to connect with their customers and streamline communication through the WhatsApp Business Platform API. 

The announcement was revealed at Dreamforce 2022, and will allow Salesforce customers to connect with their customers and build new messaging experiences on WhatsApp.

InfoSum and Acxiom Announce Partnership

InfoSum, a data collaboration platform, announced an agreement with Acxiom, a customer intelligence company.

Using Match Multiplier, brands can leverage Acxiom’s data to enrich their owned data and increase match rates with partner data within InfoSum's Secure Data Clean Room.

Salesforce Debuts Salesforce Genie

Salesforce also announced during its Dreamforce 2022 event the debut of Salesforce Genie, a service designed to unify customer data typically siloed in different channels and applications into a single multi-use profile.

Atlan Partners with Fivetran

Fivetran, a data integration company, has partnered with Atlan, an active metadata platform. 

"Data leaders turn to Fivetran as the solution for reliable data movement paired with world-class ease of use," said Eric Veleker Product & Engineering at Atlan

"That’s why we are thrilled today to announce our partnership with Fivetran to create the first unified view of the modern data stack."

Swiftly Raises $100M

 

Grocery tech startup Swiftly has raised $100M in its second round of funding this year. This was led by investor BRV Capital Management. 

The company said the fresh round of funding will be spent on growing Swiftly’s business, including expansion into smaller markets.

Qualtrics Launches Video Feedback

Qualtrics has launched a new option to capture both qualitative and quantitative feedback on its XM platform – Video Feedback.

Video Feedback allows organisations to collect feedback through video, analysing words and emotions and turning them into feedback data.

Walmart Launches Roblox Metaverse Experiences

Walmart has launched a pair of “immersive experiences” in online gaming platform Roblox.

 

“How are we driving relevance in cultural conversation? How are we developing community and engagement? How are we moving the needle from a brand favorability [standpoint] with younger audiences?” William White told CNBC.

 

“That’s what we’re trying to accomplish here.

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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