This Week in Martech: 👥 Salesforce Partners with WhatsApp 👥 InfoSum and Acxiom Announce Partnership ⚙️ Salesforce Debuts Salesforce Genie 👥 Atlan Partners with Fivetran 💰 Swiftly Raises $100M ⚙️ Qualtrics Launches Video Feedback ⚙️ Walmart Launches Roblox Metaverse Experiences
Salesforce Partners with WhatsApp
WhatsApp will now integrate with Salesforce Customer 360 to allow organizations to connect with their customers and streamline communication through the WhatsApp Business Platform API.
The announcement was revealed at Dreamforce 2022, and will allow Salesforce customers to connect with their customers and build new messaging experiences on WhatsApp.
InfoSum and Acxiom Announce Partnership
InfoSum, a data collaboration platform, announced an agreement with Acxiom, a customer intelligence company.
Using Match Multiplier, brands can leverage Acxiom’s data to enrich their owned data and increase match rates with partner data within InfoSum's Secure Data Clean Room.
Salesforce Debuts Salesforce Genie
Salesforce also announced during its Dreamforce 2022 event the debut of Salesforce Genie, a service designed to unify customer data typically siloed in different channels and applications into a single multi-use profile.
Atlan Partners with Fivetran
Fivetran, a data integration company, has partnered with Atlan, an active metadata platform.
"Data leaders turn to Fivetran as the solution for reliable data movement paired with world-class ease of use," said Eric Veleker Product & Engineering at Atlan
"That’s why we are thrilled today to announce our partnership with Fivetran to create the first unified view of the modern data stack."
Swiftly Raises $100M
Grocery tech startup Swiftly has raised $100M in its second round of funding this year. This was led by investor BRV Capital Management.
The company said the fresh round of funding will be spent on growing Swiftly’s business, including expansion into smaller markets.
Qualtrics Launches Video Feedback
Qualtrics has launched a new option to capture both qualitative and quantitative feedback on its XM platform – Video Feedback.
Video Feedback allows organisations to collect feedback through video, analysing words and emotions and turning them into feedback data.
Walmart Launches Roblox Metaverse Experiences
Walmart has launched a pair of “immersive experiences” in online gaming platform Roblox.
“How are we driving relevance in cultural conversation? How are we developing community and engagement? How are we moving the needle from a brand favorability [standpoint] with younger audiences?” William White told CNBC.
“That’s what we’re trying to accomplish here.”
MarTech News Round-up – over and out.
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