Navigating the Changing Cookie Landscape - how to use the new framework to best advantage

The anti-conference | AI, Marketing & Sales Transformation Decoded

The State of Sales Enablement, Operations & Technology examines how organisations are adopting sales enablement strategies to deal with a more digital, and more complex, sales process. While companies using sales enablement and operations are reporting a positive impact on business performance, there remain issues around training and the adoption of technology. Dive into the report for insight into the latest trends. 

21st May 2025. Join us for the exclusive invite only event for leaders in marketing.

15-16 October 2025. 

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive  marketing capabilities programme.  

LXA's Account Based Marketing periodic table sets out the elements you need for a targeted account based marketing strategy.  

Discover insights from the 2025 State of Sales Enablement Report, highlighting the impact of AI and advanced practices on sales success and organizational growth.

Coca-cola's CMO discusses the increasing importance of the role of marketing technology (martech) and artificial intelligence (AI) in shaping the industry's trajectory, and highlights the need for training to drive marketing maturity.

Martech: Love it or Loathe it? New survey by Clevertouch Consulting reveals only half of marketers love their Martech and the majority (67%) are now prioritising technology over creativity