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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 14/04/22

This Week in Martech:✍️  ICIMS Acquires Candidate.ID ✍️ Validity Acquires MailCharts ✍️ Ogury Acquires Motionly 💰 SamCart Raises $82 Million 👥 Omnicom Teams Up With Firework ✍️Wipro Acquires Convergence Acceleration Solutions 👥 ActiveCampaign Partners With Slack 👥 Brightcom Partners with Intent IQ ✍️ OpenWeb Buys Adyoulike

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ICIMS Acquires Candidate.ID

iCIMS, a talent cloud company, has acquired Candidate.ID, a marketing automation software built for talent acquisition. 

“Candidate.ID is one of the most exciting companies in talent acquisition – they’re leading the way in marketing automation and CRM,” said Madeline Laurano, founder, Aptitude Research.

“To add this functionality to the iCIMS Talent Cloud is really powerful, and iCIMS is now equipped to lead the market through the next generation of recruitment marketing.”

Validity Acquires MailCharts

Validity, a provider of data quality and email marketing solutions, has announced it has acquired MailCharts, a platform that powers data-driver campaign planning for ecommerce marketing teams. 

This move will provide email marketers with the insights they need to navigate the changing email landscape. 

Observe.AI Raises $125 Million

In a new round of funding, led by Softbank Vision Fund 2 and with participation by Zoom, AI start-up Observe.ai has raised $125M. 

The Series C round now brings the company's total funding to $213M. 

“This fresh round of funding is further validation that Observe.AI is uniquely positioned with our industry-leading product innovations and offerings, robust services expertise and partner ecosystem. We have an intimate understanding of and execution on the evolving needs at the intersection of AI and CX," says Swapnil Jain, co-founder and CEO of Observe.AI. 

Ogury Acquires Motionly

Ogury has announced its acquisition of Motionly, a SaaS solution that designs and deploys interactive media animations. 

“Unlike users of more traditional media, online users are used to seeing content that is personalized to their behaviour,” said Ogury CEO Thomas Pasquet. “It follows that the same is true when it comes to their advertising experience.”

“The capabilities today to personalize an advertising message are huge and dynamic creative optimization is the key to capitalizing on them.”

SamCart Raises $82 Million

eCommerce platform built for content creators has announced its most recent funding round has raised $82M.

The Series B round was led by Eldridge, with participation from TTV Capital, Fin VC, and the George Kaiser Foundation, and new participation from eGateway Capital.

Omnicom Teams Up With Firework

Omnicom has announced a partnership with shoppable video platform Firework, an interactive short-form web story video platform. 

John Schorr, managing director, commerce for Omnicom Media Group North America said:

 "Brands today are in a race with the market to build the best commerce value proposition, while at the same time racing against the clock to build direct relationships with customers that will not simply replace cookies, but actually be more effective.

This agreement opens up a wide lead for Omnicom clients in these races, giving them technology that makes their websites and other owned destinations more shoppable, and helps them deliver the more personalised and relevant experiences that build stickiness.”

Wipro Acquires Convergence Acceleration Solutions

IT services firm Wipro has acquired consulting firm Convergence Acceleration Solutions for $80M, in order to drive large-scale business and technology transformation for clients. 

The company will pay $50 million upfront and the remaining $30 million will be payable over three years. 

ActiveCampaign Extends Slack Integration

ActiveCampaign, a provider of Customer Experience Automation, has announced it has expanded its integration with Slack. 

This move will lead to enhanced capabilities for marketers and salespeople to use the messaging platform for automated ticket management alerts, automatic qualifying messages, and automated marketing campaign reporting, and more. 

“Today, ActiveCampaign customers who connect their accounts with Slack can fire automated real-time Slack alerts to ensure the right teams help customers at the right time," said Shay Howe, SVP of Platform Strategy at ActiveCampaign.

Brightcom Partners With Intent IQ

Publisher-side platform Brightcom Group has announced its partnership with Intent IQ, an identity verification firm. This will allow Brightcom to use Intent IQ's bid enhancement service.

The companies claim this will allow Intent IQ’s identity device graph to aggregate all of Brightcom’s publisher SSP and DSP IDs into a single Intent IQ Person ID. 

OpenWeb Buys Adyoulike

Openweb, an audience relationship platform, has announced it is acquiring advertising platform ADYOULIKE for $100M. 

This move will connect OpenWeb's network of 1,000 publishers with ADYOULIKE's digital advertising marketplace. 

"With our acquisition of ADYOULIKE, we’re bringing capabilities previously reserved for the walled gardens to the open internet, taking another step closer to making our vision a reality," said the company in a press release. 

"To improve online conversation, we need to build the social layer of the open internet—a parallel universe to the walled gardens that’s rooted in healthy conversations, transparent first-party data relationships, and mutual prosperity for all stakeholders."

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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