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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 21/04/22

This Week in Martech: 💰 OSF Digital Raises $100 million Series C ⚙️Fulcrum Launches Customer Data Platform 👥NICE and Deutsche Telekom Global Business Announce Partnership ✍️ Corporate Visions Acquires DSG 💰 Shipium Raises $27.5M Series A ✍️ Uniphore Acquires Colabo 💰 Demostack Raises $34 Million 👥 ActionIQ Partners with InfoSum 

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OSF Digital Raises $100 million Series C

OSF Digital, a provider of digital transformation services, has raised a total of $100M in series C funding. The round was led by Sunstone Partners, with participation from existing investors Delta-v Capital and Salesforce Ventures.

The company intends to use the money to accelerate service capability expansion, sales and marketing, industry-focused solutions, and mergers and acquisitions.

Fulcrum Launches Customer Data Platform

Personalisation software company software Fulcrum has announced the creation of its Customer Data Platform, or CDP. 

“Organisations large and small are preparing for the death of third-party cookies and are taking control by collecting and maximizing first-party data to personalize every customer experience,” John Golinvaux, founder and CEO of Fulcrum, said in a press release.

“We look beyond collecting first-party data, as it only solves a portion of the problem and falls short of increasing conversion rates. With Fulcrum, we have a complete solution, integrating data collection with AI workflows to automatically execute personalization experiences.”

NICE and Deutsche Telekom Global Business Announce Partnership

NICE has announced its partnership with Deutsche Telekon Global Business, Deutsche Telekon's affiliate offering telecommunications and connectivity solutions to businesses. 

As part of the collaboration, Deutsche Telekon is now offering the CXone portfolio of digital and agent-assisted CX solutions across Europe.

Paul Jarman, NICE CXone CEO, said, “This partnership is yet another reflection of NICE CXone’s fast growing international footprint and we’re very pleased to collaborate with Deutsche Telekom Global Business on enabling companies in Europe to build relationships that last.

Corporate Visions Acquires DSG

Consulting and training company Corporate Visions has acquired DSG, a sales enablement consultancy business.

"Transforming marketing, sales, and customer success teams into a modern, integrated revenue growth engine requires a new playbook," says Erik Peterson, Chief Executive Officer at Corporate Visions.

"One that is customised to your company and based on research-backed approaches that have been tested and proven to help you win where it counts—in customer conversations. That's the promise behind our merger with DSG."

Shipium Raises $27.5M Series A

Shipium, a tech-driven supply chain and logistics company, has raised $27.5M in Series A funding. The round brings the business' total funding to date to $38.7M, and was led by Insight Partners,

The funds will be used to invest in engineering talent to expand platform capabilities that coordinate the supply chain. 

Uniphore Acquires Colabo

Uniphore, a provider in conversational automation, has announced its acquisition of Calbo, an AI-powered knowledge automation system. This is another no-code solution Uniphore has added to its portfolio, after its acquisition of Jacada in 2021. 

Umesh Sachdev, co-founder and CEO of Uniphore, said:

"This acquisition brings together unique capabilities to arm enterprises with new tools that provide a quick resolution to consumer queries and empower agents with real-time, actionable information."

Demostack Raises $34 Million

Demostack, a company that helps software companies create and deliver demos, has closed its Series B with $34M. This round brings their total funding to over $50M.

The round was led by Tiger Global Management, with participation from Bessemer Venture Partners, Amiti Ventures, GTMfund, Operator Collective, and StepStone. 

CEO Jonathan Friedman stated:

The recent investment further positions us to become the market leader of demo experience solutions for the industry and allows us to continue to invest in R&D, innovation, and global growth… It is now more important than ever before to deliver a great product demo, and the reason is two-fold: remote selling is here to stay, and buyers expect a seamless, personalized buying experience. We built Demostack to help sellers adapt to this market shift.

ActionIQ Partners with InfoSum 

ActionIQ, a Customer Data Platform, has partnered with InfoSum, a data collaboration and data clean room platform. 

“Delivering personalized, superior customer experiences requires use of the full spectrum of customer data, from first-party real-time and historical insights to second-party data,” said Justin DeBrabant, Senior Vice President of Product, ActionIQ.

“ActionIQ selected InfoSum to be our clean room partner because of their patented, privacy-first technology that connects customer records between and amongst companies, without moving or sharing data. Our partnership will enable businesses to achieve a full understanding of their customers, to deliver relevant experiences that ensure brand loyalty.”

MarTech News Round-up – over and out.

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