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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 31/03/22

This Week in Martech:✍️ Uniform Acquires Headless Creator 💰 Astronomer Raises $213M 💰 RapidAPI Raises $150M 💰 Island Raises $115M ✍️ Zoomd Acquires AI Marketing Platform Albert 💰 Theta Lake Raises $50M ✍️ Hawke Media Acquires Social Nucleus ✍️ MarketCast Acquires Phoenix Marketing International ✍️ CommentSold Acquires Social Retail Success ⚙️ Snowflake Launches Retail Data Cloud

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Uniform Acquires Headless Creator

Digital experience platform Uniform, has announced its acquisition of Headless Creator, a headless CMS solution. 

"One of the biggest challenges brands face with headless and composable technology is understanding all the products in the market and how they fit together," said Adam Conn, co-founder and EVP of Enablement at Uniform

Astronomer Raises $213M

Astronomer, a developer of a data orchestration platform, has announced it has raised $213M in a series C round, led by Insight Partners, with participation by Meritech Capital, Salesforce Ventures, J.P Morgan, among others. 

"As companies of all sizes struggle to make sense of their data, data orchestration has become a competitive necessity," said Joe Otto, CEO of Astronomer.

 "At the same time, data teams must be able to trust their data to effectively extract its value. By integrating Datakin's intuitive data lineage features with Astronomer, our customers are able to build faster, run with confidence and reduce their operational risks. We are excited to soon unveil what's next from our team, fuelled by our Series C and the incredible support of our investors."

RapidAPI Raises $150M

RapidAPI has raised a $150M series D, led by Softbank Vision Fund 2. The provider of a API Hub hopes this round will empower developers to innovate and build software faster. 

Alongside SoftBank, the round saw participation from Qumra, and existing investors including Andreesen Horowitz, M12, Viola Growth, Green Bay, and Grove Ventures. 

Island Raises $115M

Cybersecurity start-up Island has raised $115M in its latest Series B financing round. This now values the company at $1.3B. 

Investments from private equity firm Insight Partners, Stripes, and Sequoia Capital bring Island's total funds raised to date to over $200M. The round follows the company's emergence from stealth on February 1st, when it introduced its Enterprise Browser.

Zoomd Acquires AI Marketing Platform Albert

Zoomd, a martech user-acquisition and engagement platform, has announced its acquisition of Albert Technologies, an AI marketing platform. 

“While we are also releasing some of our products onto a Self-Service and SaaS business model, Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs. Furthermore, we view Albert as complementary for mobile apps, particularly with regards to our future plans relating to Web3.” said Ofer Eitan, CEO, Zoomd.

Theta Lake Raises $50M

Theta Lake, which offers a security and compliance solution for popular collaboration applications, has seen a $50M series B funding round. This round brings the company's total funding to over $70M, and was led by Batterty Ventures, with participation by Cisco Investments, RingCentral Ventures, Salesforce Ventures, and Zoom Video Communications. 

The company intends to use the money raised to accelerate growth and expand operations. 

Hawke Media Acquires Social Nucleus

Hawke Media, a provider of services that help businesses strategize, has acquired Social Nucleus, a marketing agency providing paid advertising services to eCommerce businesses.  

Hawke Media is hoping the move will allow it to expand its international presence.

“When Social Nucleus had the vision of expanding to the USA, we knew that we wanted to take the business to the next level. We established ourselves in the UK and we were ready to do the same in the US. I was introduced to Erik Huberman, CEO & Founder of Hawke Media and it became clear that joining forces would make the perfect partnership. I can speak for myself and all the team at Social Nucleus when we say that we are extremely excited to be joining forces with Hawke Media,” states William Tickle, CEO of Social Nucleus.

MarketCast Acquires Phoenix Marketing International

MarketCast, a provider of research, analytics and data services for leading studios, platforms, and brands, has acquired Phoenix, a research and analytics provider. 

“The acquisition of Phoenix supports MarketCast’s vision of creating the most tech and data-forward research business on the planet, where primary research is combined with big data to determine what fans watch, buy, and listen to most, and why they choose to watch, buy, and listen,” said John Batter, CEO of MarketCast.

“We see tremendous opportunity to bring these two businesses together, combining our unique media research and big data expertise to innovate new ad effectiveness solutions.”

CommentSold Acquires Social Retail Success

CommentSold, a digital commerce solution, has acquired Social Retail Success, a turnkey analytics suite that enhances tools and features offered through CommentSold. Terms of the deal were not disclosed, however they announced that SRS founder Tim Gallagher has joined CommentSold as Director of Retail Strategy. 

Snowflake Launches Retail Data Cloud

After launching their Healthcare and Life Sciences Data Cloud Platform a week ago, Snowflake has announced the launch of the Retail Data Cloud. The data cloud company's new offering will unite Snowflake's data platform, Snowflake and partner-delivered solutions, and industry-specific datasets, according to a press release. 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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