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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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MarTech News: Round-Up 08/04/22

This Week in Martech: ✍️ Mural acquires LUMA and launches the Collaborative Intelligence System ✍️ OSF Digital Acquires Economic Research Company Netnomics ✍️ Optimove Acquires Kumulos ✍️ Growens Buys Contactlab CDP 👥 Blink CX Joins Alida Partner Network ✍️ Ruder Finn Acquires Peppercomm ⚙️ Pegasystems Announces Low-Code Capabilities ✍️ HP Buys Collaboration Solutions Provider Poly 👥 TrustRadius and Demandbase One Partner ✍️ Gupshup Acquires Active.Ai

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Mural Acquires LUMA and Launches the Collaborative Intelligence System

Mural, a visual collaboration platform, has announced it will make its first acquisition with its purchase of LUMA Institute. LUMA, a provider of learning experiences and digital resources, is the creator of the LUMA System.

Alongside this, Mural is also launching a Collaborative Intelligence System, which aims to help companies foster greater levels of innovation across teams. 

Nielsen to be Acquired by a Consortium

Nielsen Holdings has announced it has entered into an agreement to be acquired by a private equity consortium led by Evergreen Coast Capital Corporation, an affiliate of Elliot Investment and Brookfield Business Partners together with institutional partners. 

The deal was made for $28 per share in an all-cash transaction valued at approximately $16B, including the assumption of debt. 

OSF Digital Acquires Netnomics

OSF Digital, a provider of digital transformation services, has announced the acquisition of netnomics, a CRM agency. 

The move was made by OSF in order to strengthen its Salesforce Marketing Cloys and Pardot expertise, as well as grow its local presence in the DACH region. 

 

Optimove Acquires Kumulos

Optimove, a CRM Marketing Platform, has announced its acquisition of Kumulos, a  personalised messaging platform for mobile applications. 

“Our accelerated growth has been driven by building the most powerful orchestration ‘brain’ in the market on top of our CDP,” said Optimove Founder and CEO, Pini Yakuel.

“To support our next stage of growth, we will continue to add expanded capabilities to help marketers reach customers in many different ways. We already do this in email and Kumulos was a natural fit to offer this across mobile marketing as they provide an easy way to build out sophisticated mobile and web campaigns.”

 

Growens Buys Contactlab CDP

Growen, a company focused on cloud marketing technology, has acquired Contactlab, a provider of cloud marketing services, for 5M Euros. 

Following the Transaction, Massimo Fubini (current CEO and founder of Contactlab) will be responsible for the combined MailUp+Contactlab business unit.

 

Blink CX Joins Alida Partner Network

Total Experience Management company Alida has announced Blink, a technology-driven customer experience consulting company, has joined its Partner Network.

“Partnering with Alida will enable both companies to leverage on each other’s strengths to deliver value to customers in the areas of Experience Management,” said Darwin Clark Jacquez, COO & Vice President of Sales “There is great synergy between Blink CX capabilities and Alida value propositions that will help companies build loyalty from its customers.”

 

Ruder Finn Acquires Peppercomm

Ruder Finn, a communications consultancy, has revealed it has acquired Peppercomm, an independent PR agency. 

“Peppercomm’s unique Change Agent approach creates powerful synergies with Ruder Finn’s what’s next vision,” said Kathy Bloomgarden, CEO, of Ruder Finn. “Their combination of powerful emotional mindset and sentiment analytics, combined with breakthrough creative, expands on and deepens our core capabilities, while their unique understanding of how to leverage humour in business gives us a new competitive edge in our ability to break down communications barriers, stimulate thinking and drive change. Peppercomm represents a significant milestone in our ongoing strategy to fuel strong organic growth with transformative, future-focused acquisitions.”

 

Pegasystems Announces Low-Code Capabilities

Pegasystems has announced the launch of version 8.7 of its Pega Infinity Software package, which features updates in low-code, automation, AI, and cloud architecture. 

“New intelligent, low-code upgrades to Pega’s core software suite help brands innovate faster and improve experiences for employees and customers,” said Don Schuerman, chief technology officer at Pega. 

 

HP Buys Collaboration Solutions Provider Poly

HP Inc. has acquired Poly, a provider of workplace collaboration solutions, for a total enterprise value of $3.3B.

HP president and CEO Enrique Lores said: “The rise of the hybrid office creates a once-in-a-generation opportunity to redefine the way work gets done.

“Combining HP and Poly creates a leading portfolio of hybrid work solutions across large and growing markets. Poly’s strong technology, complementary go-to-market, and talented team will help to drive long-term profitable growth as we continue building a stronger HP.”

TrustRadius and Demandbase One Partner

TrustRadius, a research and review platform, has integrated with Demandbase One, a go-to-market platform. 

The partnerships will combine TrustRadius’s downstream intent data with Demandbase One’s AI and ML to help users segment, target and direct sales efforts to the accounts most likely to convert.

Gupshup Acquires Active.Ai

Gupshup, a conversational engagement company, has acquired Active.AI, a conversational AI platform used by banks and Fintech firms. 

“Using Conversational AI, Gupshup is helping global businesses establish new and exciting ways to engage with consumers in a more natural and contextual manner.

Active.Ai’s robust CBaaS platform adds more vertical depth to our product stack, giving BFSI customers the tools to create intelligent, frictionless micro conversations with consumers using voice, video and messaging channels,” said Beerud Sheth, Co-founder and CEO, Gupshup. 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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