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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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AntiConLX Global 2022: Creativity for the Many, Co-creation for All: How to Maximise Existing Muscle and Empower Employees

Global pharmaceutical Novo Nordisk built a brand platform to draw upon the collective brain power of its 45,000 employees, democratising asset creations, engaging employees and enabling them to tell the story of the brand, improving company positioning. 

In this presentation from AntiConLX Global last week, Hans Ubbe Ebbesen, Executive Advisor and Strategist and Former Director at Papirfly presents this case study of how Novo Nordisk redefined employer branding.

Check out Hans Ubbe Ebbesen, Executive Advisor, Strategist and Former Director at Papirfly and his session: 'Creativity for the Many, Co-creation for All: How to Maximise Existing Muscle and Empower Employees'

 

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