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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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AntiConLX Global 2022 - Benchmark and Make Strides in Your Marketing Automation Maturity

Based on our research, four out of five B2B marketers said they aren’t utilising their automation tech to its fullest potential. With this in mind, it might be time to evaluate your marketing automation maturity!

Whether you’re just getting started or a seasoned pro, focusing on marketing automation maturity helps you close the gaps holding you back and identify new opportunities of where to improve.

By taking a holistic view of your communications workflows from data sources & techstack integrations, through to multi-channel attribution & analytics, you can remove friction and better identify where resources should be deployed ... allowing your marketing team to focus on more creative business building endeavours.

In this session from AntiConLX Global, John Pincot from Act-On explains how a focus on marketing automation maturity and help you to identify opportunities in your overall marketing programmes and processes to achieve higher levels of performance.