In this session, Sparkpost’s Elliot Ross uses Maslow’s famous Hierarchy of Needs in a more modern context, looking at how omnichannel marketers can use this hierarchy as a framework to assess and impact the needs of customers.
Check out Elliot Ross, Email Evangelist at Spark Post, a Messagebird Company and his session: 'Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs'
