The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


AntiConLX Global 2022: Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs

In this session, Sparkpost’s Elliot Ross uses Maslow’s famous Hierarchy of Needs in a more modern context, looking at how omnichannel marketers can use this hierarchy as a framework to assess and impact the needs of customers.

Check out Elliot Ross, Email Evangelist at Spark Post, a Messagebird Company and his session: 'Omnichannel Marketing & Maslow’s Hierarchy of Customers Needs'

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