The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.


AntiConLX Global 2022 - How SalesTech Can Help You Close More Marketing Pipeline

What the heck do sales tools have to do with my marketing pipeline? They’ve got a lot more in common than you think.

Both marketing and sales are trying to build authentic connections and foster buyer trust…so why should sales be keeping all those great tools to themselves?

At AntiConLX Global recently, Chris Van Praag from Vidyard explained how salestech can help your marketing by:

    • Giving you more insight into how your audience is engaging with your content
    • Building stronger experiences and relationships that make your marketing stand