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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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AntiConLX Global 2022 - Your Data Investment: Are You Failing to Maximise your Marketing ROI?

At AntiConLX Global, Fivetran Marketing Manager Brendan Finnegan presented a very useful session on using data to maximise your marketing ROI. 

Stats suggest that up to 97% of data isn't even used by organisations, so how do we make data easy to use, access and implement as quickly as possible?