AntiConLX Global 2022 - Your Data Investment: Are You Failing to Maximise your Marketing ROI?

At AntiConLX Global, Fivetran Marketing Manager Brendan Finnegan presented a very useful session on using data to maximise your marketing ROI. 

Stats suggest that up to 97% of data isn't even used by organisations, so how do we make data easy to use, access and implement as quickly as possible?