AntiConLX Global 2022 - Your Data Investment: Are You Failing to Maximise your Marketing ROI?

In this guide, we will explore the key components of effective sales enablement and efficient sales operations, and provide practical advice for those looking to implement a sales enablement strategy.

LXA's State of Data-Driven Marketing & Advertising Report looks at some key issues and trends around data-driven marketing.

 Last Thursday, 22nd of October, CodeNode at Liverpool Street was full of marketers who have moved past asking whether to try AI. The question most of them are working on now is a harder one, about getting agents to work inside real teams with the data and sign-off processes those teams actually have. 

We will be joined by Luma Partners for The State of Martech, AI & Digital: 2027 Market Outlook. This is the definitive online event for the vendors building the next wave of martech and digital transformation.

LXA's Marketing Capabilities Perodic table sets out the elements you need for a comprehensive  marketing capabilities programme.  

LXA's Account Based Marketing periodic table sets out the elements you need for a targeted account based marketing strategy.  

Every enterprise AI transformation runs on two plans. The technology plan is funded, governed and owned. The talent plan rarely gets the same weight, even though it's the talent side that determines what the technology can actually deliver.

This report sets out how to close that gap: how to redefine your competency framework for two workforces rather than one; run a diagnostic that scores your team and AI side by side, task by task; govern agents as digital employees through the full employee lifecycle; and rebuild your academy around delivery modes suited to an AI era where content ages in months, not years.

Unlock the secrets to agentic marketing with our blueprint, enhancing AI's impact on revenue and retention across enterprises. Discover your organisation's maturity and capabilities.

Paid Media Briefs launch with coverage of Google and ChatGPT

Dalet Labs has come out of stealth with $7 million in pre-seed funding and a shopping app called Scene, where you scroll through AI-generated images and buy the products in them. Lightspeed Venture Partners led the round, with SV Angel and a group of angel investors joining.