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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 16/06/22

This Week in Martech: ⚙️ Demandbase Launches Demandbase Data (D2) Labs ⚙️ Salesforce Releases NFT Cloud 💰 Devo Raises $100 Million 👥 Tealium Integrates with Merkle Merkury ⚙️ Qualtrics Releases Course Evaluations 💰 Immuta Raises $100 Million 👥 Salesforce Integrates New CDP Partners 👥 TransUnion Partners With Epsilon

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Demandbase Launches Demandbase Data (D2) Labs

Demandbase, a marketing solutions company specialising in Account-Based Marketing, has announced the launch of its Demandbase Data (D2) Labs. 

The company has created D2 Labs to drive B2B data innovations and aid organisations in embracing Account Intelligence. 

"The right data at the right time, analysed in the right way, can create astonishing results. Organizations that adopt the use of data in this way could see an increase in profit of multiple millions of dollars," says Meetul Shah, general manager, Data Cloud at Demandbase. 

Salesforce Releases NFT Cloud

Salesforce has launched its NFT Cloud Pilot, a no-code platform that enables users to mint, manage, and sell NFTs. The cloud is currently in a closed pilot, with the company planning to make it available in October. 

This is all despite employee protests earlier this year, with a letter of protest being signed by 400 Salesforce employees last February. 

Devo Raises $100 Million

Autonomous SOC platform Devo has raised $100M in their Series F funding round. The company plans to use this money to broadly expand operations, including data analysis tools for machine learning. 

The funding round was led by Eurazeo with additional participation from Insight Partners, Georgian, TCV, General Atlantic, Bessemer Venture Partners, Kibo Ventures, and ISAI Cap Venture.

Tealium Integrates with Merkle Merkury

Tealium, a customer data platform, has integrated with Merkle to launch the Merkury integration, a connector that allows Tealium users to create customer profiles which incorporate both deterministic and probabilistic customer data. 

Qualtrics Releases Course Evaluations

Qualtrics, the creator of the experience management (XM) category, has announced its new solution - Course Evaluations. This aims to help schools improve teaching, student engagement, and retention by using a unified process.  

Immuta Raises $100 Million

Immuta, a data access and data security business, has announced it has raised $100M in Series E funding. The company aims to use the investment to meet growing data security and data demands by accelerating secure data access across all cloud platforms. 

Salesforce Integrates CDP Partners Including Acxiom and Google Ads

Salesforce has announced its new AppExchange Partners for its CDP, including Annalect, Acxiom, Criteo, LiveRamp, MediaMath, Metarouter, Neustar, Nine Digital, Streamlytics, The Trade Desk, Yahoo and WPP Resolve, along with a Google Ads integration.

TransUnion Partners With Epsilon

TransUnion, a consumer credit reporting agency, has partnered with Epsilon, a advertising and marketing technology company. 

The move makes audience insights from Epsilon's database of 250M consumers available for brands and agencies using TransUnion's Data Marketplace. The relationship marks one of the largest audience targeting partnerships across Connected TV, smart speakers and gaming consoles.

 

 

MarTech News Round-up – over and out.

Have you got some martech news you think we should be shouting about? Let us know at hello@martechalliance.com for a chance to be featured. 

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