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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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AntiConLX Global 2022: How Technology is Empowering the Evolution of Marketing

Marketing technology is now at the core of marketing in most organisations. For example, McDonalds recently dropped its Global CMO role, instead choosing to promote two people to newly created positions, one of which was SVP, marketing technology. 

Martech is behind the evolution of marketing, as Tag COO Deepti Velury, and CEO David Kassler explored in their presentation at AntiConLX Global last week. 

The session looks into how martech is shaping strategy across three key sectors; finance, retail and new-age tech companies with examples of how marketers are using technology to innovate and improve the customer experience.

Check out Deepti Velury, COO and David Kassler, CEO at Tag and their session: 'How Technology is Empowering the Evolution of Marketing'

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