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The State of MarTech Report

There has never been a more exciting time to work in marketing and technology. The world was already digitising rapidly, but the pandemic has accelerated this digital transformation. Companies that have been forced to adapt to evolving customer behaviours to survive now have an opportunity to thrive.

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AntiConLX Global 2022 - Four Areas That Will Turn Your Content Strategy Into A Growth Engine

At AntiConLX Global last week, Mark Wakelin from Optimizey presented a session looking at how companies can improve their content strategy.

As Mark points out, the demand for digital content is constantly increasing whilst the hybrid workplace is making it harder to streamline the content marketing process.

The session presents tips for companies to accelerate growth by:

  • Generating ideas for content based on customer needs
  • Creating a digital co-working space with workflows and full transparency of every marketing activity
  • Measuring the effect of your activities down to individual pieces of content
  • Streamlining management, distribution, and recycling of content