AntiConLX Global 2022 - Marketing in a Cookieless World

At last week's AntiConLX Global, Natalie Drucker from Thoughtworks presented a session on the future of marketing in a world where cookies are no longer so important. 

Key takeaways from the session: 

  • Marketing can continue to thrive in the post-cookie world if we return to marketing fundamentals and focus on value exchange.
  • Embrace the five principles for effective marketing in a cookieless world to gain users' trust, and get their data in return.
  • Understand the emerging landscape of cookieless web analytics tools and approaches to guide your martech strategy.