At last week's AntiConLX Global, Natalie Drucker from Thoughtworks presented a session on the future of marketing in a world where cookies are no longer so important.
Key takeaways from the session:
- Marketing can continue to thrive in the post-cookie world if we return to marketing fundamentals and focus on value exchange.
- Embrace the five principles for effective marketing in a cookieless world to gain users' trust, and get their data in return.
- Understand the emerging landscape of cookieless web analytics tools and approaches to guide your martech strategy.