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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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AntiConLX Global 2022 - Marketing in a Cookieless World

At last week's AntiConLX Global, Natalie Drucker from Thoughtworks presented a session on the future of marketing in a world where cookies are no longer so important. 

Key takeaways from the session: 

  • Marketing can continue to thrive in the post-cookie world if we return to marketing fundamentals and focus on value exchange.
  • Embrace the five principles for effective marketing in a cookieless world to gain users' trust, and get their data in return.
  • Understand the emerging landscape of cookieless web analytics tools and approaches to guide your martech strategy.