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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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AntiConLX Global 2022 - The Power of Emotion in Personalisation

Consumers are often driven by emotion and this remains true when making purchasing decisions with brands.

However,  martech stacks are set up to understand transactional and product behaviours;, which means we can easily lose the human element of why consumers buy and connect with our brands.

Speaking at AntiConLX Global, Rowena Humby from Starcount reveals insight, data and segmentation techniques that allow brand marketers to create personalised communications that resonate with consumers' lifestyles, mindsets and interests to maximise emotional brand loyalty and increase ROI of marketing.