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The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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MarTech News: Round-Up 23/06/22

This Week in Martech: 💰Invoca Raises $83M ✍️InMoment Acquires ReviewTrackers ⚙️Attentive Launches Concierge SMS Product 👥CloudShare Partners With HubSpot ⚙️ Storyblok Launches Technology Ecosystem

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Invoca Raises $83M

Invoca, a cloud AI-powered conversation intelligence company, has announced it has raised $83M in its Series F funding round. This brings the company's valuation to $1.1B, with a total equity financing of $184M. 

The round was led by Silver Lake Waterman, with new investments from Hollyport Capital, Kingfisher Investment Advisors, and Fenwick & West, along with participation from existing investors Upfront Ventures, Accel, H.I.G. Capital, and Industry Ventures.

InMoment Acquires ReviewTrackers

InMoment, a provider of Experience Improvement solutions, has announced its acquisition of ReviewTracker, a customer review management software company. 

The companies will join forces to accelerate the delivery of an integrated solution focused on maximising customer feedback insight and improving customer retention. 

Attentive Launches Concierge SMS Product

Attentive has launched a new conversation product for SMS called Attentive Concierge.

The conversational commerce platform aims to drive commerce with this new offering, by personalised texts for each stage of the buyer's journey. Brands can also use the Attentive Concierge tool to personalise outgoing texts to customers to improve conversion rates.

CloudShare Partners With HubSpot

CloudShare, a provider of software training, has integrated its product experience platform with Hubspot. B2B software marketers can now access data on product competency and engagement of their customers and prospects directly from Hubspot's platform. 

“CloudShare is dedicated to doing everything possible to help its customers reduce costs and save on resources, especially in times of recession,” said Muly Gotlieb, Chief Technology Officer at CloudShare.

“Our integration with Hubspot is a part of this strategy: Enrich your CRM with crucial data on how engaged your prospects and customers are with your product, and you’ll more quickly be able to derive conclusions about your sales and training operations, allowing immediate corrective actions to optimize your POCs, close more deals, and make sure your customers are fully competent on your products to raise customer retention, which is more crucial today than ever before.”

Storyblok Launches Technology Ecosystem

Storyblok, a headless CMS, has announced the launch of its Technology Ecosystem. The new programme is a curated collection of MACH-ready technology solutions that can be integrated together, with Storyblok as the central content hub.

"In the last few years, Storyblok's customers have already built more than 120,000 projects, not only on top of our headless CMS, but in a composable manner with multiple technologies connected," said Barry D'Arcy, VP of Partners at Storyblok.

"We want to offer businesses a strong ecosystem of powerful API-led technologies to support the growth of their digital offerings. Partnering with other best-in-class solutions allows us to co-innovate within the ecosystem and deliver better digital outcomes."

 

MarTech News Round-up – over and out.

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