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Martech-Report-22-23

The Martech Report 22/23

Martech is more important than ever, and despite a more challenging economic situation in 2022, martech budgets are continuing to grow. The global market for Martech and Salestech is estimated to be worth $508.9bn.

As our latest State of Martech report finds organisations face a number of challenges around marketing technology. The biggest one is finding the skills and talent needed to drive martech initiatives.

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Q&A: Meet...AntiConLX Global Speaker Jimi Daodu

Jimi Daodu is the brain behind the world’s first human-centric metaverse. Hoping this doesn’t lead to a big reveal where Jimi turns out to be a sentient AI, set on controlling the future of the ‘verse. Although, with his expertise, who cares if he’s a robot or not. 

Jimi’s web3 and crypto ambitions have seen him create something truly incredible, and his experience as a founder, certified blockchain architect, and NFT expert, imbue him with a wealth of knowledge backed by lived experience. 

Join Jimi at this year's AntiConLX Global, where he'll be speaking on Marketing in Web3!

We chatted to Jimi ahead of his session to get his tips, tricks and insights:

 

 
We want to hear about you, marketing legend. Give us a quick overview of what your company does and your roles and responsibilities there!

Vault Hill - Building a human-centric metaverse. R&R - Chief Servant Officer, looking after the team, setting our the vision and objectives of the company, bringing in customers and clients

 
 
What, in your opinion, makes a great AntiConLX Global presentation?

The diversity of industry from Sales, to marketing to Next technology. This gives organisations the next apt to embrace emerging technology and thrive.

 
 
What bull$hit industry advice do you hear too often?

Keep building, without an emphasis of rest, look after yourself

What’s your biggest industry gripe? Don’t hold back!

Too many scam NFT and crypto projects!

 
 
What advice would you give for starting a career in the industry?

Be curious, go above and beyond. Channel your inner self to learn and dont be afraid to take risks..

 
 
We’ve all read about Mark Wahlberg’s insane 2:30am morning routine, filled with golf and cryo-chambers. What’s your personal morning routine?

Wake up, say a prayer, get the kids ready, check my phone, go to the gym (not all the time), crack on with the day!

 
 
What up-and-coming trend or tech do you predict will take the industry by storm?

Metaverse application and use case in various sectors that have not been thriving. The use of blockchain and extended reality.

 
 
What was your first job, and how did it help you develop in your industry?

IT support officer. It got me to understand basic IT (software and hardware) and also meet colleagues within the organisation.

 
 
Who's a public speaker you admire, and what makes them good at what they do?

Steven Bartlett - He articulates brilliantly and his ability to break down complex topics

 
 
If you could recommend one book, podcast, tv show, magazine, or piece of bathroom stall graffiti, what would it be?

Know your why by Ken Costa

What is your favourite marketing campaign of all time?

Ajinomoto seasoning campaign from the 90's

 
 
Can our audience expect any future projects on the horizon, personal or professional?

Oh yes!!! Loads...watch this space.... it's all gonna be a human-centric metaverse journey